Interim Marketing Manager EMEA

Gofractional; Rotterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Valiantys is seeking a Marketing Manager EMEA to drive demand generation and support growth by developing and executing marketing programs across regions. This role focuses on ABM, multi-channel demand generation, and collaboration with Sales to align campaigns with pipeline goals.

The position involves working across multiple markets and cultures, presenting to senior stakeholders, and leading regional marketing activities as a 6 months fixed-term maternity cover.

Qualifications

• Solid experience in B2B marketing and multi-market programs.
• Proven ABM development and execution with Sales collaboration.
• Experience with demand generation, events, content, and digital marketing.
• Ability to manage senior stakeholders and present to C-level audiences.
• Fluent English; European languages are a plus.

Responsibilities

• Own the execution of EMEA marketing plans and campaigns aligned with regional priorities and pipeline objectives.
• Partner with Sales leadership to translate opportunities into actionable marketing initiatives.
• Balance regional consistency with market-specific needs and maturity.
• Adapt global campaigns, content, and messaging for priority markets.
• Develop ABM initiatives targeting strategic accounts with Sales.
• Plan and execute integrated campaigns and events across EMEA.

Skills

B2B marketing

ABM

Demand generation

Campaign management

Content marketing

Digital marketing

Stakeholder management

Public speaking

Fluent English

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Marketing Manager - 6 months Fixed-Term Contract

Remote, United Kingdom / Remote, Germany / Rotterdam, South Holland, Netherlands

Marketing – Corporate Marketing / Full Time Fixed-Term contract / Remote

Job Summary

As Marketing Manager EMEA, you will drive demand generation and support business growth by developing and executing marketing initiatives tailored to the priorities, target markets, and strategic accounts across the region.

Working closely with EMEA Sales and senior stakeholders, you will translate business objectives into impactful marketing programs, combining Account-Based Marketing (ABM), integrated campaigns, events, content, and multi-channel demand generation to engage target audiences and contribute to pipeline growth.

Operating across multiple markets and cultures, this is a highly collaborative and visible role. You will build strong relationships across the business and be comfortable presenting, exchanging ideas, challenging constructively, and providing marketing advice to C-Suite and Head-of-level stakeholders.

This position is a 6 months fixed-term maternity leave cover. You will ensure continuity of EMEA marketing activities during the leave period.

What You'll Be Working On

Drive EMEA Marketing

• Own the execution of EMEA marketing plans and campaigns aligned with regional business priorities, target markets, and pipeline objectives
• Partner closely with Sales leadership to understand market opportunities, customer needs, and commercial priorities and translate them into actionable marketing initiatives
• Balance regional consistency with the specific needs and maturity of individual EMEA markets
• Adapt global campaigns, content, and messaging to maximize relevance and impact across priority markets
• Strengthen Valiantys' positioning as a trusted transformation partner through differentiated and customer-focused marketing

Drive Account-Based Marketing

• Develop and execute ABM initiatives targeting strategic accounts and priority segments across EMEA in close partnership with Sales
• Build account-specific or account-cluster marketing plans based on customer challenges, buying signals, stakeholder profiles, and commercial opportunities
• Orchestrate personalized content, campaigns, executive events, and engagement tactics across the customer journey
• Partner with Sales to deepen engagement within target accounts, support opportunity progression, and strengthen relationships with key decision-makers
• Measure account engagement and contribution to pipeline, using insights to continuously refine ABM strategies

Execute Campaigns & Events

• Plan and execute integrated campaigns and events across EMEA, including trade shows, executive events, webinars, partner activities, and customer programs
• Manage multi-channel demand generation across email, paid media, social media, content, and other relevant channels
• Create and localize content and messaging according to market needs while maintaining consistency with the Valiantys brand
• Coordinate with Practices, Delivery, Product/Solution Marketing, and Corporate Marketing teams to support go-to-market priorities
• Manage relationships with agencies, event organizers, Atlassian, and other external partners when relevant

Influence & Collaborate

• Build trusted relationships with Sales leaders, Practice leaders, Delivery teams, and senior stakeholders across EMEA
• Act as a marketing advisor to regional leadership, providing recommendations based on market trends, customer insights, campaign performance, and commercial priorities
• Confidently present marketing plans, results, insights, and recommendations to C-level, General Manager and/or Directors-level stakeholders
• Navigate different markets, cultures, stakeholder expectations, and business priorities to create alignment and drive execution
• Share market and customer insights across teams to continuously improve positioning, campaigns, and go-to-market activities

Measure & Optimize Performance

• Track performance against key indicators including engagement, leads, target-account engagement, pipeline contribution, and conversion
• Use CRM, marketing automation, and analytics tools to monitor effectiveness and identify opportunities for improvement
• Translate performance data into clear insights and actionable recommendations for Sales and senior leadership
• Manage EMEA campaign and event budgets effectively, prioritizing investments according to market opportunity and expected business impact
• Continuously test, learn, and optimize marketing activities to improve effectiveness and ROI

Your Team and Partners

• Marketing Director – Region (your line manager)
• EMEA Sales teams and Sales leadership
• Corporate Marketing team
• Product/Solution Marketing team
• Practices teams
• Delivery teams
• EMEA Leadership
• External partners, including agencies, event organizers, and Atlassian

To succeed in this role, you bring:

• Solid experience in B2B marketing, ideally within technology, SaaS, consulting, or professional services
• Proven experience developing and executing Account-Based Marketing (ABM) programs in partnership with Sales
• Strong experience across demand generation, integrated campaigns, events, content, and digital marketing
• Demonstrated ability to manage senior stakeholders and confidently present to and advise C-Suite and Head-of-level audiences
• Experience operating across multiple EMEA markets, adapting marketing approaches to different business priorities, audiences, and market maturity
• Strong understanding of the B2B sales cycle and ability to connect marketing activities to account engagement, pipeline, and business growth
• Experience using CRM, marketing automation, and analytics tools to manage and measure performance
• Fluent English; additional European languages are a strong plus
• Experience within the Atlassian ecosystem, technology consulting, or enterprise software is a plus

Your strengths

• Excellent stakeholder management and influencing skills, with the confidence and credibility to engage senior leaders
• Strong business acumen and ability to translate regional commercial priorities into effective marketing actions
• Customer and account-centric mindset with a strong understanding of ABM
• Excellent communication, presentation, and storytelling skills
• Strong cultural awareness and ability to operate effectively across diverse EMEA markets and teams
• Analytical and results-oriented mindset, using data to challenge, recommend, and optimize
• Proactive and collaborative approach with strong ownership from strategy through execution