Head of Sales & Training Benelux

GN Group; Netherlands; On-site; EUR 120,000 - 180,000; Full time

Job summary

GN Group in the Benelux region seeks a Head of Sales & Training to accelerate revenue growth and develop capability across the Benelux market. The role balances time between our Velp office and field activities with a regular presence across the region.

You will manage the Benelux commercial plan, enable teams and partners with sales and training programs, and collaborate with cross-functional teams to deliver quality outcomes. Strong leadership and Dutch/English proficiency are required.

Qualifications

• Balance office and field priorities and work well across countries, teams, and a matrixed organization.
• Bring substantial sales leadership and people management experience building inclusive, high-performing teams.
• May have key account management experience in audiology/clinical, retail, B2B, or distribution in Benelux.
• Bring a relevant higher education (e.g., HBO/WO or Bachelor’s/Master’s) in Business, Commercial Economics, Marketing, International Business, or similar—or equivalent experience; Audiology/Healthcare Management and relevant certifications are an add-on
• Communicate with clarity, build trust, and align stakeholders; you are proficient in English and bring working proficiency in Dutch; French is an add-on

Responsibilities

• Manage and develop the Benelux sales and training team to deliver revenue, market share, and profitability
• Build strategic relationships with key customers, audiology practices, distributors, and partners; agree and execute joint business plans
• Ensure accurate forecasting, pipeline health, and clear performance reporting to inform decisions
• Design and deliver engaging training and enablement for partners and internal teams
• Align launches and campaigns with Marketing, Product, Operations, and Customer Support for the Benelux market
• Improve processes and budgets while maintaining compliance with GN policies and local regulations
• Balance office and field time across Benelux and share market insights in regional forums

Skills

Sales leadership

People management

Key account management

Cross-country collaboration

English proficiency

Dutch proficiency

Communication

Education

Business/Bachelor’s or Master’s in relevant field

Audiology/Healthcare management certs (add-on)

Job description

Join us at GN Hearing as our Head of Sales & Training Benelux to accelerate commercial outcomes and build capability across the Benelux region. You will ensure revenue growth, develop people, and enhance customer and partner experience through impactful sales execution and training programs.

In the role of Head of Sales & Training Benelux in the GN Hearing Region North Sales organization, you will contribute to our purpose of Bringing People Closer. You will manage the Benelux commercial plan and enable our teams and partners with the skills and knowledge to deliver quality outcomes. We are looking for you who is ready to balance time between our Velp office and being in the field.

In this role, you can be based anywhere in the Netherlands or Belgium—while ensuring a regular presence in our Velp office and frequent time with customers and partners across the region. You will work across teams and locations to align priorities and ensure quality outcomes.

Responsibilities

• Manage and develop the Benelux sales and training team to deliver revenue, market share, and profitability
• Build strategic relationships with key customers, audiology practices, distributors, and partners; agree and execute joint business plans
• Ensure accurate forecasting, pipeline health, and clear performance reporting to inform decisions
• Design and deliver engaging training and enablement for partners and internal teams
• Align launches and campaigns with Marketing, Product, Operations, and Customer Support for the Benelux market
• Improve processes and budgets while maintaining compliance with GN policies and local regulations
• Balance office and field time across Benelux and share market insights in regional forums

Requirements

• Balance office and field priorities and work well across countries, teams, and a matrixed organization
• Bring substantial sales leadership and people management experience building inclusive, high-performing teams
• May have key account management experience in audiology/clinical, retail, B2B, or distribution in Benelux
• Bring a relevant higher education (e.g., HBO/WO or Bachelor’s/Master’s) in Business, Commercial Economics, Marketing, International Business, or similar—or equivalent experience; Audiology/Healthcare Management and relevant certifications are an add-on
• Communicate with clarity, build trust, and align stakeholders; you are proficient in English and bring working proficiency in Dutch; French is an add-on

We are a collaborative, customer-focused team with a culture of accountability, inclusion, and continuous learning. We set clear goals, share knowledge openly, and celebrate quality outcomes for our customers and partners. Your contribution is appreciated, and you will:

We encourage flexible work whenever possible. We trust our people to fulfill their responsibilities, to know when in-person collaboration is better than hybrid, and to be present when it's needed most.

All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process. Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting the invitation to the interview.

Join us in bringing people closer. GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We enable people with hearing loss to overcome real-life problems, improve communication and collaboration for businesses, and provide great experiences for audio and gaming users.

GN Store Nord A/S has entered into a definitive agreement for the sale of GN’s Hearing business to Amplifon S.p.A. to create a global leader in audiology. For GN Group, this creates an opportunity to expand our position in the large audio and video peripherals markets. Read more about the announcement here.

We hope you will join us on this journey and look forward to receiving your application.

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