Head of Marketing (Jack Link's)

SmartRecruiters, Inc.; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

A competitive salary

Bonus based on performance

27 days holidays

Hybrid working model

Pension Plan

Job summary

Link Snacks, based in Amsterdam, is seeking a Head of Brand for Jack Link's in the EMEA region. You will lead the strategic development and profitable growth of our premium brands, collaborating with R&D, Operations, and Commercial teams.

The role requires 15+ years FMCG marketing across the EU, 5+ years in a senior leadership role, and proven ability to drive penetration and brand equity. You will lead an international team and report to the Marketing Director EMEA; relocation not offered.

Qualifications

• 15+ years of FMCG marketing experience across multiple EU markets.
• 5+ years in a Senior Marketing Leadership role.
• Proven success leading premium consumer brands.
• Strong track record in growth through brand building and innovation.
• Experience in premium positioning and portfolio management.
• Fluency in English; French and/or Dutch is an advantage.

Responsibilities

• Lead brand strategy and growth across EU markets.
• Deliver Brand Plans and market-specific growth initiatives.
• Drive penetration and profitable growth while maintaining equity.
• Ensure alignment between brand strategy and commercial priorities.
• Establish premium execution standards across packaging, activation, and retail.
• Drive innovation and portfolio development with R&D and Commercial teams.
• Lead and develop a high-performing international team.

Skills

FMCG marketing

Senior leadership

Brand building

Innovation

Cross-functional leadership

Job description

AtLink Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into thehard work. Wedon’thide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago.

We’reeveryday people who deliver extraordinary results. Innovation, creativity, and urgencyaren’tbuzzwords,they’reexpectations. And just like the real protein snacks we make across our global house of brands. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not justparticipatein the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar.

As part of theLink Snacksglobal enterprise, our team across EMEA (Europe, the Middle East and Africa) is focused on driving the growth of the real meat protein snack category with a strong emphasis on our brands:Jack Link’s®,Peperami®, BiFi®, andMinuets®. Weoperatethrough a network of regional offices and production sites across Europe in Germany,Netherlandsand United Kingdom.

Dominating this space across the world takes a team.A team that runs together, succeeds together, and celebrates together.A teamthat’sfull of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks.
Butwe’renot just about snacks;we’redriven by our core values:Be Real, Relationship Driven, Speed Matters, Stewardship, Self Discipline, Show Awesome Character

Values we bring to life. Every. Single. Day

Job Description

Make a differenceby becoming part of the No. 1proteinsnack manufacturer worldwideasHead of Brand (Jack Link's)at Link Snacks.
Our spacious and modern HQislocatedinthe vibrantAmsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.
This position is basedinAmsterdam andyou will be reporting to the Marketing Director EMEA.

The role forms part of the EMEA Marketing Leadership Team and works closely with Country Business Teams, Sales, Category Management, Revenue Growth Management, Supply Chain, Operations, and R&D to achieve ambitious growth targets while maintaining strong brand equity.

The Head of Brand Jack Link'sEMEA is responsible for leading the strategic development and profitable growthof the company's most premium and differentiated brands across the EMEA region.This role is accountable for developing and executing long-term brand strategy, driving penetration growth, building a strong innovation pipeline, and delivering best-in-class marketing execution across all consumer and customer touchpoints. To succed in this position you will:

Lead brand strategy & growth across EU markets

DeliverBrand Plans, Annual Marketing Plans, and market-specific growth initiatives.

Drive sustainable consumer penetration and profitable growth across all key markets.

Ensure alignment between brand strategy and commercial priorities.

Establish and maintain premium execution standards across packaging, communication, activation, shopper marketing, digital content, and retail execution.

Innovation & Portfolio Development: Partner closely with R&D, Operations, and Commercial teams to bring successful innovations to market.

Work closely with Country Business Teams to ensure successful local execution.

Team Leadership & Capability Building: Lead, coach, and develop a high-performing international team.

A critical success factor for this position is the ability to create, protect, and elevate a premium-quality brand experience. The successful candidate must ensure that every interaction with Jack Link's consistently reinforces quality, craftsmanship, authenticity, and premium value, from product and packaging to communication, innovation, digital content, shopper marketing, and in-store execution.

Qualifications

EU Citizenship and/or a valid work permit is required. Please note that relocation assistance is not available for this position. All applications must be submitted in English, as it is the company’s corporate language.

• Minimum of 15 years of FMCG marketing experience across multiple EU markets.
• Minimum of 5 years in a Senior Marketing Leadership role.
• Demonstrated success leading premium consumer brands.
• Strong track record in delivering commercial growth through brand building and innovation.
• Experience developing both established brands and challenger/growth brands.
• Proven expertise in premium positioning, portfolio management, communication development, and innovation.
• Experience increasing brand penetration and strengthening brand equity.
• Strong cross-functional leadership experience across commercial and operational functions.
• Fluency in English, French and/or Dutch would be an advantage.

Additional Information

Our benefits
At Link Snacks, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being!

• A competitive salary and a bonus structure based on performance
• 27 days annual holidays
• Lunch on Mondays
• Hybrid working model, because we believe the future of work is based on a building modern, adaptable, and agile workplace culture 3 days from our office in Amsterdam and 2 home office days.
• Pension Plan

Equal Employment Opportunity Employer
Link Snacks provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.