Head of Marketing

Spinnin' Records (facebook, Instagram, Twitter; Hilversum; On-site; EUR 120,000 - 180,000; Full time

Job summary

Spinnin' Records in the Netherlands seeks a Head of Marketing to lead and mentor a multidisciplinary team, shaping marketing strategy and driving growth for the roster.

You will manage the budget, coordinate with international colleagues, and ensure data-driven decisions maximize visibility and revenue across channels. The role demands seniority, strategic thinking, and strong leadership in the global dance music scene.

Qualifications

• Minimum 5+ years of senior-level experience in music marketing.
• Exceptional strategic and strong marketing and commercial mindset, understanding the music industry's revenue streams and business models, and demonstrating a proven ability to drive revenue and manage large budgets effectively.
• Deep understanding of the international Dance music industry, media channels, consumer behavior, and cultural trends, with the ability to translate strategies into effective international campaigns.
• Deep knowledge of digital marketing, streaming platforms, and social media trends, complemented by exceptional analytical skills to inform decision-making and ROI analysis.
• Outstanding leadership and relationship management skills, coupled with the ability to lead, negotiate, and close contracts with key external partners.
• Proven people managing skills and ability of managing a team of creative people.
• Keen emotional intelligence and strong communication skills.
• A teamplayer.

Responsibilities

• Conceive and develop the overall marketing strategy with data-driven priorities.
• Lead, motivate, mentor the marketing team; conduct regular performance reviews.
• Oversee the marketing budget and allocate resources to maximize ROI.
• Analyze market trends, data, and campaign metrics to inform strategy and reporting.
• Identify commercial opportunities; coordinate with internal teams and partners.
• Define the Marketing Department structure and implement scalable workflows.

Skills

Music marketing

Leadership

Budget management

Contract negotiation

Digital marketing

Social media

Data analysis

Strategic thinking

Team management

Communication skills

Job description

Hilversum, Noord-Holland, Netherlands , 40 hours

Spinnin' Records is one of the world's leading dance music label, with artists such as Alok, KSHMR, Mike Williams, Lucas & Steve, Gabry ponte, Lum!x and many more on its roster. We specialize in electronic music and manage the largest online dance community in the world with more than 12 million followers on social media. In addition, we have our own Youtube channel with Spinnin' tv, counting more than 29 million subscribers and over 18 billion views. We are a fast-growing, international company and offer you a unique opportunity to be a part of our journey and join our team in the Netherlands.

The Head of Marketing is the senior strategic leader who holds accountability for developing, executing, and overseeing all marketing campaigns and strategies for the record label and its artists. This pivotal role requires the individual to serve as a hands-on leader, responsible for leading, mentoring, and inspiring a multidisciplinary marketing team, driving both commercial success and audience growth.

The Head of Marketing acts as the primary strategic liaison with local and international colleagues, effectively translating the vision into high-impact local and international execution. A core focus is driving results by proactively identifying and maximizing commercial opportunities for the label. The Head of Marketing ensures all decisions are data-driven, managing the entire marketing budget, maximizing visibility across all channels, and providing clear, strategic reporting to the General Manager on budget and OKR’s.

What you’ll do

Conceive and develop the entire marketing strategy: defining high-level priorities and ensuring innovation and data analysis are central to all plans and execution.

Lead, motivate, inspire, and mentor the multidisciplinary marketing team, plan (bi-weekly) one-on-ones with each individual team member, oversee their training and development, identify high achievers within the department and conduct performance reviews.

Oversee and manage the entire marketing budget, ensuring optimal resource allocation, and strategically direct investment across all campaign elements to maximize ROI and conversion.

Analyze market trends, consumption data, and campaign performance metrics to provide executive-level reporting and quickly adjust strategies for maximum impact and output correction.

Proactively identify and maximize commercial opportunities for the roster. Collaborate closely with all internal teams to synchronize release efforts, and act as the key liaison to secure support and commitment from artists and external partners.

Define the optimal structure for the Marketing Department, implementing and optimizing workflows to maximize team efficiency and resource management. This includes campaign guidelines and reporting mechanisms to ensure consistent, scalable execution and transparent performance tracking across all campaigns.

Requirements

Minimum 5+ years of senior-level experience in music marketing.

Exceptional strategic and strong marketing and commercial mindset, understanding the music industry's revenue streams and business models, and demonstrating a proven ability to drive revenue and manage large budgets effectively.

Deep understanding of the international Dance music industry, media channels, consumer behavior, and cultural trends, with the ability to translate strategies into effective international campaigns.

Deep knowledge of digital marketing, streaming platforms, and social media trends, complemented by exceptional analytical skills to inform decision-making and ROI analysis.

Outstanding leadership and relationship management skills, coupled with the ability to lead, negotiate, and close contracts with key external partners.

Proven people managing skills and ability of managing a team of creative people.

Keen emotional intelligence and strong communication skills.

A teamplayer.