Head of Business Development

Craft Agency Ltd.; Amsterdam; Hybrid; EUR 90,000 - 100,000; Full time

Benefits offered by this job

Hybrid work

Remote up to 6 weeks per year

Growth budget for courses/training

Parental leave

Daily lunches

Unlimited book budgets

Job summary

Craft Agency Ltd. is seeking a senior commercial operator to own the full new business pipeline, from outbound through closing, and to unlock value in existing client relationships. You will help shape pricing, positioning, and the pitch process to accelerate growth.

Reporting to the co-founders, you’ll sell to CMOs and brand leaders at funded tech companies, driving conversations about brand strategy with genuine autonomy and no pre-set playbook.

Qualifications

• Own and manage the full new business pipeline, including outbound and inbound qualification.
• Close six-figure deals independently and drive revenue growth.
• Define pricing, positioning, and pitch processes to improve win rates.

Responsibilities

• Own the go-to-market engine for the studio, including pricing and proposal quality.
• Build and prioritise partnerships for growth.
• Report to the co-founders and shape how the agency approaches growth.

Skills

Pipeline ownership

Closing big deals

Brand strategy

Job description

Right now, new business at this agency runs through one desk: the co-founder’s. That’s the job: to turn founder-led selling into a proper commercial function, and own it.

This is a strategy-led branding studio that grew up digital-first and has built and transformed more than 300 brands since 2007. It has grown roughly 50% a year, doubled its client count and opened a second studio. What it hasn’t built is the commercial machinery to match that growth. That’s what you’re here to create.

The Role

You’ll own the full new business pipeline – outbound, inbound qualification, and closing six-figure deals independently. Beyond new business, you’ll unlock the commercial value sitting in existing client relationships, and build the go-to-market engine this studio has never formally had: pricing, positioning, proposal quality, pitch process. You’ll define how the agency approaches growth and the partnerships it prioritises.

You report directly to the co-founders. The buyers you’ll sell to are CMOs and brand leaders at funded tech companies – so these are conversations about brand strategy, not transactional pitches. This is a founding commercial role with genuine autonomy. There is no playbook to inherit here; instead, you’ll be writing it.

The Package

• €90,000 – €100,000
• Hybrid working: four days in the studio
• Up to six weeks a year remote
• Growth budget for courses, training and events
• Generous parental leave
• Other perks include daily lunches & unlimited book budgets

The Person

You’re a senior commercial operator with an entrepreneurial spirit from a branding, design, strategy, or digital environment, already owning a pipeline and closing big deals without a script.