HBO/WO internship: Online Marketing

DAF Trucks NV; Eindhoven; On-site; EUR 4,200 - 5,000; Full time

Benefits offered by this job

Internship allowance €375 (HBO) gross

Internship allowance €450 (WO) gross

Travel allowance

Housing allowance

Job summary

DAF Trucks NV is seeking an Online Marketing Intern to help attract the right audience and convert visitors into leads. You will work with real marketing data, analyze customer behaviour, and support the Used Trucks department with online marketing activities, including content creation for dafusedtrucks.com and SEO support.

You will focus on three areas: Direct Mailing with newsletters, Google Ads campaigns, and analytics-driven website optimization to boost lead generation.

Qualifications

• Solid knowledge of online marketing beyond basics.
• Hands-on, practical mentality with initiative.
• Creative thinker with results orientation.

Responsibilities

• Direct Mailing: create and distribute newsletters to customers, dealers and traders.
• Google Ads Campaigns: assist setup, management and optimization.
• Google Analytics & Website Optimization: analyse performance and turn data into insights.

Skills

Online marketing

Content creation

Data analysis

English communication

Education

Bachelor or Master student in Marketing and Communications or related field

Tools

Google Ads

Google Analytics

SEO

Email marketing

Job description

Job Description

As our Online Marketing Intern, you will help attract the right audience, convert website visitors into leads, and uncover insights that drive improvement. You will work with real marketing data, analyse customer behaviour, and contribute directly to the success of our digital platform. Furthermore, during your internship, you will support the DAF Used Trucks department with a variety of online marketing activities. You will gain hands‑on experience in digital marketing while contributing to the growth of our online presence and lead generation efforts. A key part of your role will be creating engaging content for dafusedtrucks.com. This includes writing blog articles, developing FAQ content, creating customer testimonials, and identifying other opportunities to improve the website experience and support our SEO strategy.

Job Description

As our Online Marketing Intern, you will help attract the right audience, convert website visitors into leads, and uncover insights that drive improvement. You will work with real marketing data, analyse customer behaviour, and contribute directly to the success of our digital platform. Furthermore, during your internship, you will support the DAF Used Trucks department with a variety of online marketing activities. You will gain hands‑on experience in digital marketing while contributing to the growth of our online presence and lead generation efforts. A key part of your role will be creating engaging content for dafusedtrucks.com. This includes writing blog articles, developing FAQ content, creating customer testimonials, and identifying other opportunities to improve the website experience and support our SEO strategy.

In addition, you will focus on three key areas:

• Direct Mailing: You will create and distribute newsletters to customers, dealers, and traders. You will help develop content, optimise layouts, select target audiences, and measure campaign performance;
• Google Ads Campaigns: You will support the setup, management, and optimisation of Google Ads campaigns aimed at attracting potential used truck buyers to our website. You will learn how to target the right audience, monitor results, and improve campaign effectiveness;
• Google Analytics & Website Optimization: You will analyse website and campaign performance using Google Analytics and other digital tools. By turning data into actionable insights, you will help improve website effectiveness, increase lead generation, and support decision‑making within the team.

No two days are the same. Depending on the projects you're working on, you might:

• Create newsletters and email campaigns;
• Write blogs and website content;
• Analyse marketing performance and prepare reports;
• Participate in meetings and coordinate activities;
• Plan and support upcoming marketing campaigns;
• Identify opportunities to improve our digital channels.

You own your project from A to Z

At DAF Used Trucks, you'll get real responsibility from day one. You'll take ownership of projects from idea to execution and learn what it takes to deliver successful marketing campaigns that generate real business results. Of course, you'll receive guidance along the way. Your supervisor is committed to helping you develop both professionally and personally, while giving you the freedom to learn by doing. "It really is a learning school, because I give it my all, and everyone here knows that. When they finish, they're all glad they came here." – your potential supervisor, DAF Used Trucks. By the end of your internship, you'll have gained:

• Hands‑on experience with Google Ads, Google Analytics, SEO and email marketing;
• Insight into digital lead generation in an international B2B environment;
• Experience planning, executing and evaluating marketing campaigns;
• The ability to turn data into actionable insights and recommendations;
• Valuable experience within a leading international company.

Your profile

You're a Bachelor or Master student in Marketing and Communications or a related field. Above all, you're someone who wants to learn and make a difference. You also:

• Have solid knowledge of online marketing. It needs to go beyond the basics, because this internship asks for real understanding;
• Have a hands‑on, practical mentality. You're eager to get to work, you take responsibility and you can plan your own activities;
• Have the drive to keep improving yourself;
• Are creative and can think in options. You're incisive and results‑orientated;
• Are comfortable working in English. International students are very welcome.
• Are available for an internship starting in February 2027.

This internship is not for students who just want to sit out an internship period. It is for students who want to dive in, work hard and get the most out of it. Do you make films, create social media content, or work on your own creative projects? Tell us about it. Students who show that extra creativity and passion for marketing stand out to us.

Department

At DAF Used Trucks, we're growing our digital business and continuously looking for new ways to connect with used truck buyers. Our website showcases all available stock and is designed to generate high‑quality sales leads. DAF Used Trucks is responsible for the intake, management, and re‑marketing of vehicles returned from lease contracts, short‑term rental agreements, and buy‑back programs. How does it work? Trucks are leased to customers for a fixed period, typically between 18 months and 4 years. Once the lease ends, the vehicles return to DAF Used Trucks, where they are prepared for a second life on the road. We then resell these high‑quality used trucks to retail customers, dealers, and traders across Europe. Every year, around 10,000 trucks find a new owner through DAF Used Trucks, making us one of Europe's leading suppliers of quality used vehicles.

We offer

• A look behind the scenes at a large, international organization;
• You get a lot of freedom and responsibility. We are open to your initiatives and depending on the assignment, you will see your results on the work floor;
• An experienced coach and mentor, from whom you can learn a lot and who is ready to help you further;
• An internship allowance of € 375 gross (HBO) or € 450 gross (WO) per month on a full‑time basis;
• A travel allowance, if you do not possess a student travel product;
• A housing allowance, if you temporarily rent a room near DAF.

Every intern gets the chance to participate in the Student Event. During this event, you get to meet other interns and find out more about DAF/PACCAR! Curious about how students experience their internship at DAF? Read stories from our former interns here.

Please note: for non‑EU students, the internship or graduation project must be part of your study program, and a tripartite agreement signed by the student, employer, and educational institution is required. A government‑approved template can be found on the Nuffic website.

Standard internship agreement for non‑eu‑eea students