Growth Marketing Manager, SEO & AEO

Carbonfact; Amsterdam; Sur place; EUR 63 000 - 82 000; Plein temps

Avantages offerts par ce poste

Annual learning budget

Team retreats

Equity package

6 weeks annual vacation

Résumé du poste

Carbonfact, the Environmental Intelligence Platform for fashion, is hiring a Growth Marketing Manager, SEO & AEO, to boost visibility among sustainability leaders. You will build keyword strategy, own on-page optimization, and drive content programs across the marketplace and supplier network.

This role blends data-driven SEO with content and acquisition tactics to generate pipeline in a fast-growing market.

Qualifications

• 4+ years of experience in SEO, growth or demand generation in B2B SaaS or marketplaces.
• In-depth SEO know-how including keyword strategy, link building and technical SEO.
• Strong writing and editing in English.

Responsabilités

• Own our SEO and AEO strategy for topics fashion brands care about (e.g., carbon accounting, LCA software, CSRD for textiles).
• Build a clear keyword and page map and optimize pages for AI engines; run quarterly SEO/AEO reviews and translate into action lists.
• Refresh the solution, comparison and product footprint pages and blog to stay accurate as regulations and our product evolve; design internal linking pillars and hubs.
• Help launch Carbonfact for Suppliers marketplace to improve supplier visibility and discovery, driving demand and signups.

Connaissances

SEO

Growth marketing

Demand generation

Outils

Ahrefs

Search Console

AirOps

Claude

Hotjar

HubSpot

Description du poste

The fashion industry is responsible for 5–10% of global greenhouse gas (GHG) emissions. As pressure for climate action grows, more companies are turning to carbon management tools. But most platforms are generic, lacking the depth needed for driving real change in fashion.

Carbonfact is the Environmental Intelligence Platform built specifically for the textile and fashion industry. We turn messy, real-world business data into environmental intelligence — enabling any fashion company to measure, model, reduce and report on its impact with confidence.

We’ve raised $17M from top-tier investors including Alven, Headline, and Y Combinator, and we’re already trusted by leading brands like Carhartt, GANNI, On, Marc O’Polo, Burton, Armedangels, Jack Wolfskin, and many more.

What we are looking for

We’re hiring a Growth Marketing Manager, SEO & AEO to make Carbonfact visible to every sustainability leader in fashion.

You’ll also help build something brand new: Carbonfact for Suppliers, a marketplace where factories and material suppliers share verified environmental data with the brands they work with. It’s early and growing fast, and you’ll shape how it grows from the ground up.

You work alongside our Communications Manager, who owns Carbonfact’s voice and new content. They decide what we say; you make sure it ranks, gets cited and converts.

What you will do

• Make Carbonfact the answer

  • Own our SEO and AEO strategy for the topics fashion brands care about most: carbon accounting and LCA software, Digital Product Passport, CSRD for textiles, Eco-Score, etc.

  • Build a clear keyword and page map, and optimize our pages for AI engines

  • Run the quarterly SEO/AEO review and turn it into a prioritized action list

• Keep our content working hard

  • Own the refresh calendar for our solution, comparison, and product footprint pages and blog, so they stay accurate as regulations and our product evolve

  • Design our internal linking: pillars, clusters and hubs like the Textile Regulations Hub

• Build the Carbonfact for Suppliers marketplace

  • Elevate visibility of supplier profiles, making each new supplier more valuable to the network

  • Make it easy for brands to discover verified suppliers, and turn that discovery into new demand for Carbonfact

• Turn attention into pipeline

  • Build calls to action, landing pages, assets (benchmarks, tools, guides) and demo flows on our highest-intent pages

  • Run HubSpot nurture paths for organic and content leads

Who you are

• You have 4+ years of experience in SEO, growth or demand generation, in B2B SaaS or marketplaces

• You have hands-on AEO/GEO experience, and in-depth SEO know-how (keyword strategy, link building, technical SEO knowledge, etc.)

• You love living in the data: Ahrefs, Search Console, AirOps, Claude, Hotjar, HubSpot

• You use AI tools every day to build systems for research, drafting and analysis

• You are energized by building from zero, and by our mission of decarbonizing fashion

• Strong writing and editing in English

Nice to have

• Experience growing a two-sided marketplace

• Experience in climate tech, sustainability or regulated industries

• Experience with paid distribution (LinkedIn Ads, Google Ads) alongside organic

• Conversion optimization

What we offer

• A transparent, collaborative and high-agency culture rooted in Carbonfact's principleshere

• We provide the essential modern amenities: MacBook, headset, AI subscription, etc.

• Annual learning budget to support professional development

• Team retreats and social events multiple times a year

• Transparent compensation framework with level-based salary and equity; the salary range for this role is €63K-82K (commensurate with experience and dependent on location); this position is also eligible for an annual bonus

• Compelling equity package with employee-friendly exercise rights

For France

• 100% coverage of premium health insurance with Alan

• Fitness benefits, commuter benefits and tickets restaurant

• 5 weeks of annual vacation + RTT days

For the Netherlands

• Monthly employer benefits contributions via Alleo

• 6 weeks of annual vacation

Hiring process

• Submit your application online

• Screening call with Lidia (Head of Marketing & hiring manager)

• A take-home business case

• Business case presentation with the Marketing team

• Principles interview with one of Carbonfact's co-founders

• If there is mutual interest to move forward, we’ll extend you an offer to join our team