Global Marketing Revenue Operations Lead

ABB; Etten-Leur; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

ABB is seeking a senior marketing operations leader to turn demand into pipeline for Energy Industries. You will connect Salesforce, Marketing Cloud Account Engagement and 6sense to ensure the right accounts engage and leads reach the correct sales owner, with measurable campaign impact.

You’ll drive account-based marketing for priority accounts, turn performance insights into better decisions across hubs, and work in a hybrid model within ABB’s Energy Industries Division.

Qualifications

• Minimum degree in marketing, business, engineering, data analytics or related field.
• 7+ years in B2B marketing operations, revenue operations, demand generation or ABM in industrial or technology markets.
• Hands-on experience with Salesforce and Marketing Cloud Account Engagement (Pardot) or comparable marketing automation, and with 6sense or a similar ABM platform.
• Strong analytical skills in funnel and pipeline modelling, attribution and dashboards (e.g., Salesforce reporting or Power BI).
• Proven ability to build processes and data governance across marketing and sales in a global, matrixed organization.
• Practical experience applying AI and automation to marketing workflows.
• Able to turn data into clear recommendations for senior stakeholders.
• Fluent English; additional languages are an advantage.

Responsibilities

• Own how marketing turns demand into pipeline and orders for Energy Industries.
• Connect data, platforms and processes across Salesforce, Marketing Cloud Account Engagement and 6sense to engage right accounts.
• Lead account-based marketing for priority and installed-base accounts and turn performance insights into better decisions across hubs and lines.
• Collaborate across the ABB Energy Industries Division to optimize campaigns and measurement.

Skills

B2B marketing operations

Salesforce

Marketing Cloud Account Engagement

6sense

Analytics

Data governance

AI in marketing

English fluency

Education

Degree in marketing, business, engineering or data analytics

Tools

Salesforce

Marketing Cloud Account Engagement (Pardot)

6sense

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Digital Marketing Manager

Your Role And Responsibilities

In this role, you will own how marketing turns demand into pipeline and orders for Energy Industries. Each day, you will connect data, platforms and processes across Salesforce, Marketing Cloud Account Engagement and 6sense, so the right accounts are engaged, leads reach the right sales owner quickly, and every campaign is measured on its business impact. You will also showcase your expertise by leading account-based marketing for priority and installed-base accounts, and by turning performance insight into better decisions across hubs and business lines.

The work model for the role is: Hybrid

This role contributes to the Energy Industries Division within the ABB Automation Business Area.

Global Opportunity – Open to Candidates Worldwide

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Qualifications For The Role

• Degree in marketing, business, engineering, data analytics or a related field.
• 7+ years in B2B marketing operations, revenue operations, demand generation or account-based marketing, ideally in industrial or technology markets.
• Hands-on experience with Salesforce and Marketing Cloud Account Engagement (Pardot) or comparable marketing automation, and with 6sense or a similar ABM platform.
• Strong analytical skills in funnel and pipeline modelling, attribution and dashboards (for example Salesforce reporting or Power BI).
• Proven ability to build processes and data governance across marketing and sales in a global, matrixed organization.
• Practical experience applying AI and automation to marketing workflows.
• Able to turn data into clear recommendations for senior stakeholders.
• Fluent English; additional languages are an advantage.

What’s In It For You

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

• This opportunity is open to candidates in multiple countries, with the final work location determined based on the selected candidate. As compensation may vary by location, we are committed to being transparent throughout the hiring process and will share details of the salary range, variable compensation and benefits package with candidates who progress to the first interview stage for a location in the European Union, covered by the EU Pay Transparency Directive.

The final offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.