Global Digital Media Analyst (Maternity Cover)

Stokke GmbH; Amsterdam; On-site; EUR 60,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Ownership of global reporting

Exposure to modern data stack

Collaboration with international teams

Job summary

Stokke is seeking a Global Digital Media Analyst (Maternity Cover) to maintain and optimize its global digital media and Ecommerce measurement landscape. You will ensure accurate reporting, actionable insights, and strong data governance across markets while supporting data-driven decisions.

Based in Amsterdam and reporting to the Head of Data, Insights & AI, this 7-month fixed-term role starts October 2026.

Qualifications

• Bachelor's or Master's degree in Marketing, Data Analytics, Business, or a related field.
• 5+ years of experience in digital media analytics, performance marketing, or campaign measurement.
• Strong experience with GA4 and digital marketing analytics.
• Proven experience building and maintaining Power BI dashboards and reports.
• Experience with Google Ads, Meta Ads Manager, DV360, TikTok, affiliate platforms, or similar tools.
• Strong understanding of attribution, media KPIs, and digital measurement.
• Experience working with tracking, tagging, and data governance processes.
• Strong Excel and analytical skills.

Responsibilities

• Own global digital media reporting across markets and monitor performance KPIs.
• Maintain and enhance Power BI dashboards and reporting tools; deliver insights to stakeholders.
• Support GA4 tagging, measurement frameworks, and data governance processes.
• Collaborate with Marketing, Ecommerce, CRM, IT, and regional teams to optimize ROI.

Skills

GA4

Power BI

Excel

Attribution

Data storytelling

Education

Bachelor's or Master's in Marketing, Data Analytics, Business

Tools

Google Ads

Meta Ads Manager

DV360

TikTok

BigQuery

Databricks

Tableau

Looker Studio

GA4

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over nine decades, our products have championed connection-creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Global Digital Media Analyst (Maternity Cover), you will play a key role in maintaining and optimizing Stokke's global digital media and Ecommerce measurement landscape. You will ensure accurate reporting, actionable insights, and strong data governance across markets while supporting data-driven decision-making throughout the organization.

Working closely with Digital Marketing, Ecommerce, Brand, CRM, IT, regional teams, and external agencies, you will help maximize media performance and ROI across paid and owned channels.

Based in Amsterdam | Reporting to Head of Data, Insights & AI
7-Month Fixed-Term Maternity Cover (starting October 2026)

Main Responsibilities

Performance Reporting & Analytics

• Own global digital media reporting across markets.
• Monitor campaign and website performance, including key media and conversion KPIs.
• Maintain and enhance Power BI dashboards and reporting tools.
• Deliver clear, timely insights to regional and global stakeholders.

Insights & Optimization

• Analyze data to identify trends, opportunities, and areas for improvement.
• Support campaign optimization and testing initiatives.
• Provide recommendations to improve performance, ROI, and investment decisions.
• Leverage AI tools to improve reporting efficiency and insight generation.

Data Quality & Governance

• Ensure consistent campaign tracking, tagging, and reporting standards across markets.
• Support GA4, tagging, and measurement frameworks.
• Maintain reporting documentation, KPI definitions, and data governance processes.
• Help improve data visualization and reporting capabilities.

Cross-Functional Collaboration

• Partner with Marketing, Ecommerce, CRM, IT, and regional teams.
• Act as a key contact for analytics and reporting questions.
• Support adoption of reporting tools, data literacy, and best practices across markets.

The Ideal Profile

Analytical & Data-Driven: You are passionate about digital performance and enjoy transforming data into actionable insights.

Independent & Proactive: You can quickly understand existing processes, take ownership, and deliver results with minimal supervision.

Collaborative & Curious: You work effectively with stakeholders across functions and are interested in leveraging AI and emerging technologies to improve analytics.

Experience & Skills

• Bachelor's or Master's degree in Marketing, Data Analytics, Business, or a related field.
• 5+ years of experience in digital media analytics, performance marketing, or campaign measurement.
• Strong experience with GA4 and digital marketing analytics.
• Proven experience building and maintaining Power BI dashboards and reports.
• Experience with Google Ads, Meta Ads Manager, DV360, TikTok, affiliate platforms, or similar tools.
• Strong understanding of attribution, media KPIs, and digital measurement.
• Experience working with tracking, tagging, and data governance processes.
• Strong Excel and analytical skills.

Nice to Have

• SQL experience and familiarity with BigQuery, Databricks, Tableau, or Looker Studio.
• Experience working with AI-driven reporting and analytics tools.
• Experience managing external agencies or consultants.
• Additional language skills.

What We Offer

• A high-impact role within Stokke's global Data, Insights & AI team.
• Ownership of global digital media and Ecommerce reporting.
• Exposure to a modern data stack and AI-enabled analytics initiatives.
• Collaboration with international teams across EMEA, USCA, and APAC.
• Potential opportunity for a permanent role based on performance and business needs.
• A collaborative, innovative, and purpose-driven work environment.
• Competitive salary of 60k-70k annualized, pro-rated for the 7-month contract.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.