Global Brand Strategy Lead | Creative, Growth & Hybrid

HASKONING; Delft; On-site; EUR 78,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Home workspace

Pension plan

Job summary

Haskoning seeks a Manager Brand to lead global brand strategy, positioning and creative direction across regions and audiences. You will shape brand narrative and drive campaigns with senior stakeholders, ensuring a distinctive voice worldwide.

You will lead the Brand team, manage external partners and use data to prove brand impact, balancing global consistency with local relevance in a large professional services organisation.

Qualifications

• Substantial experience in B2B brand strategy, positioning, campaigns and creative direction.
• Experience in complex international organisations, ideally in professional services.
• Proven track record of building and strengthening a global brand across multiple regions.

Responsibilities

• Define a distinctive brand position translating strategy into market voice.
• Lead brand campaigns, concepts and initiatives for clients, talent and priority audiences.
• Set the creative standard for how the brand looks, sounds and feels.
• Manage external brand and creative partners to raise quality and impact.
• Lead, coach and develop the Brand team and align priorities with business needs.
• Demonstrate brand impact using research, insights and performance data.

Skills

B2B brand strategy

Campaigns

Creative direction

Stakeholder management

AI in branding

Tools

Brand guidelines

Job description

Haskoning seeks a Manager Brand to lead global brand strategy, positioning and creative direction across regions and audiences. You will shape brand narrative and drive campaigns with senior stakeholders, ensuring a distinctive voice worldwide.

You will lead the Brand team, manage external partners and use data to prove brand impact, balancing global consistency with local relevance in a large professional services organisation.