Global Brand & Marketing Director

ASC International; Netherlands; Remote; EUR 120,000 - 180,000; Full time

Job summary

ASC International is seeking a Global Brand & Marketing Director to architect and implement a worldwide brand and marketing strategy. You will lead a global team of 6–10 direct and 6–10 indirect members, shaping brand narrative and campaigns across B2C and B2B audiences.

You will collaborate with cross‑functional groups, manage budgets, and report to the Senior Management Team, driving growth and brand value in a flexible remote European setting.

Qualifications

• Proven track record in global brand and marketing strategy delivery.
• Ability to translate customer insights into B2B and B2C programs.
• Experience leading international, multi-disciplinary teams.

Responsibilities

• Develop and execute a global brand strategy aligned with ASC’s objectives.
• Create and manage a compelling brand narrative for B2C and B2B audiences worldwide.
• Lead development of campaigns, platforms and tools portfolio with cross‑functional teams.
• Enhance customer experience through global service strategies.
• Budget management and ROI optimization for marketing activities.
• Be part of ASC’s Senior Management Team and drive transformation.

Skills

Brand strategy

Marketing leadership

Brand management

Cross-functional collaboration

Team leadership

Strategic thinking

Communication skills

Education

MBA or advanced degree in marketing

Job description

Netherlands based but candidates across Europe may be considered.

Full-time, permanent. Remote and flexible working

Salary will vary based on locations, experience andskills.

workstationgrants,paidvolunteerdays,travelexpenses,recognitionawards,all-staffretreatsandmuchmore.

ASC is an independent, not-for-profit organisation established in 2010 to set and operate global standards for responsible aquaculture. Certified farmed products are promoted to consumers through the use of its ASC-logo.

The aquaculture industry is growing strongly and is already supplying more than half of all seafood consumed worldwide, but this growing demand increases the environmental and social footprint associated with this expansion. The ASC certification and labelling programme incentivises improved farming practices by promoting the benefits of responsibly farmed seafood and encourages an industry towards achieving environmental sustainability and social responsibility.

We work across the globe with aquaculture producers, seafood processors, retail and foodservice companies, scientists, conservation groups and the public to make it very easy to recognize and buy farmed seafood that meets the highest environmental standards.

TheRole

The Global Brand & Marketing Director is responsible for architecting and executing a global brand and marketing strategy that drives business growth, through enhanced customer and consumer awareness, engagement, perceived value perception and brand experience. This role requires a strategic visionary to develop and implement a compelling brand narrative and brand world through marketing campaigns, platforms and tools which resonate and engage target audiences and strengthens ASC’s relationships throughout the supply chain. The Director will lead a medium-sized global brand and marketing team directly (6-10 people) and a group of local marketers (6-10 people) indirectly.

RoleResponsibilities

• Develop, execute and steward a global brand strategy aligned with the company’s business objectives.
• Create and implement a compelling and consistent brand vision, positioning, and messaging that resonates with target audiences (B2C and B2B) worldwide driving brand awareness, engagement and perceived value.
• Create and implement the global development and management of the (B2C and B2B) marketing campaigns, platforms and tools portfolio, ensuring consistency and alignment with the overall brand strategy, while increasing awareness, engagement and perceived value.
• Enhancing customer experience (B2B) through effective global service strategies.
• Steward local brand and marketing campaigns to create synergies and consistency with overall brand and marketing strategies.
• Measuring and optimizing brand and marketing campaign, platform and tools performance to inform strategic decision-making.
• Building and leading a high-performing global brand and marketing team, stewarding the local marketing teams.
• Foster a culture of transformation, innovation and continuous improvement within the brand and marketing team.
• Collaborate cross-functionally with the corporate Communications team, the Market and Producer engagement teams and the Research & Insights team in the commercial area and other ASC teams in other departments.
• Manage and optimize marketing budgets, ensuring ROI and alignment with company financial goals.
• Be part of the Senior Management Team of ASC

Desired skills and experience

• Proven track record in understanding, developing and executing successful global brand building strategies, marketing strategies and communications strategies that deliver tangible business results.
• Understanding of customer-centric service models and the ability to translate customer insights into actionable B2B marketing strategies and initiatives, including developing programmes and services to support
• Understanding of consumer insights and behavior, market trends, and the competitive landscape to build and execute B2C marketing strategies and initiatives.
• Proven experience in building and developing a multi-disciplinary, international team and its individuals in an international setting
• Excellent communication and interpersonal skills, including credibility to influence senior stakeholders across a complex international organization
• An engaging and trustworthy personality with strong interpersonal and influencing skills, able to work collaboratively with high integrity and cultivate and manage relationships at different seniority levels
• Ability to think strategically, creatively and analytically combined with problem-solving skills.
• MBA or advanced degree in marketing or related field

interview, these will be held via Teams. We may ask you to prepare something in advance of the first stage interview. This could be past work examples or achievements, written materials and/or apresentationonasettopic.

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