Global Brand Manager - Menswear & Customer Experience

Icon Amsterdam; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

ICON. Amsterdam seeks an experienced Brand Manager passionate about brand building, storytelling, and customer experience. You will shape how the brand is perceived globally through campaigns, brand strategy, and brand experiences across Marketing, Creative, E-commerce, and Product.

Ideally you hold a bachelor’s degree in Marketing/Branding or related field and have 3–5 years of experience building consumer brands. You’ll thrive in a fast-paced environment with ownership and energy.

Qualifications

• 3–5 years of experience in brand management, marketing or similar role.
• Experience building and scaling consumer brands.
• Understanding of customer behavior, positioning and storytelling.
• Ability to manage cross-functional projects and external partners.
• Loves building premium brands with energy and ownership.

Responsibilities

• Work at the intersection of Marketing, Creative, E-commerce, Product and Leadership to translate vision into campaigns and brand experiences.
• Plan campaigns, define brand strategy and guide content direction.
• Shape market positioning and impact how ICON. Amsterdam is perceived globally.

Skills

Brand management

Marketing

Storytelling

Cross-functional collaboration

Customer experience

Education

Bachelor's degree in Marketing/Branding/Business/Communication

Job description

ICON. Amsterdam seeks an experienced Brand Manager passionate about brand building, storytelling, and customer experience. You will shape how the brand is perceived globally through campaigns, brand strategy, and brand experiences across Marketing, Creative, E-commerce, and Product.

Ideally you hold a bachelor’s degree in Marketing/Branding or related field and have 3–5 years of experience building consumer brands. You’ll thrive in a fast-paced environment with ownership and energy.