Brand Manager

Icon Amsterdam; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

ICON. Amsterdam seeks an experienced Brand Manager passionate about brand building, storytelling, and customer experience. You will shape how the brand is perceived globally through campaigns, brand strategy, and brand experiences across Marketing, Creative, E-commerce, and Product.

Ideally you hold a bachelor’s degree in Marketing/Branding or related field and have 3–5 years of experience building consumer brands. You’ll thrive in a fast-paced environment with ownership and energy.

Qualifications

• 3–5 years of experience in brand management, marketing or similar role.
• Experience building and scaling consumer brands.
• Understanding of customer behavior, positioning and storytelling.
• Ability to manage cross-functional projects and external partners.
• Loves building premium brands with energy and ownership.

Responsibilities

• Work at the intersection of Marketing, Creative, E-commerce, Product and Leadership to translate vision into campaigns and brand experiences.
• Plan campaigns, define brand strategy and guide content direction.
• Shape market positioning and impact how ICON. Amsterdam is perceived globally.

Skills

Brand management

Marketing

Storytelling

Cross-functional collaboration

Customer experience

Education

Bachelor's degree in Marketing/Branding/Business/Communication

Job description

At ICON. Amsterdam, we're on a mission to build one of Europe's leading modern menswear brands.

As we continue to scale globally, we're looking for an experienced Brand Manager who is obsessed with brand building, storytelling, customer experience, and creating meaningful connections with our audience. Someone who thrives in a fast-paced environment and wants to play a key role in shaping the future of modern menswear.

This is more than a brand management role.

You'll work at the intersection of Marketing, Creative, E-commerce, Product, and Leadership, helping translate our vision into powerful campaigns, brand experiences, and customer touchpoints. From campaign planning and brand strategy to content direction and market positioning, you'll have a direct impact on how ICON. Amsterdam is perceived by customers around the world.

We're looking for someone who:

• Preferably completed a bachelor's (HBO/WO) degree in Marketing, Branding, Business, Communication, or a related field but not mandatory.
• Has a minimum of 3-5 years of experience in brand management, marketing, or a similar role.
• Has strong experience building and scaling consumer brands.
• Understands customer behavior, positioning, and storytelling.
• Can confidently manage cross-functional projects and external partners.
• Loves building premium brands and continuously raising the bar.
• Brings energy, ownership, creativity, and a solution-oriented mindset.

What you'll find at ICON. Amsterdam:

• A high-performance environment with ambitious growth plans.
• A passionate team that genuinely cares about building an iconic brand.
• The opportunity to shape brand strategy and customer perception globally.
• Real ownership and the ability to make a visible impact.