Global Brand Leader — B2B Strategy & Creative

Haskoning; Amersfoort; Hybride; EUR 78 000 - 100 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Competitive base salary

Pension scheme

Résumé du poste

Haskoning is seeking a Manager Brand to strengthen our distinctive, recognisable global brand. You will shape strategy, translate insights into a strong voice worldwide, and lead brand campaigns across regions and audiences.

You’ll raise the creative standard, build a capable Brand team, and ensure the brand is applied consistently in a global, professional services context. Hybrid work and a competitive compensation package are offered.

Qualifications

• Substantial experience in B2B brand strategy, positioning, campaigns and creative direction.
• Experience working in a complex international organisation, ideally in professional services.
• Proven track record of building and strengthening a global brand across multiple regions.
• Strong stakeholder management skills, with the ability to present brand choices clearly, convincingly and with a strong business rationale.
• Hands-on experience applying AI to brand work, with understanding of its impact on branding.
• Experience leading and developing a Brand team.

Responsabilités

• Define a distinctive position and translate business strategy into a clear market voice.
• Lead development of brand campaigns, concepts and initiatives for clients, talent and priority audiences.
• Set the creative standard for how the brand looks, sounds and feels.
• Ensure the brand is used consistently across regions, propositions and partnerships.
• Lead evolution of brand identity, architecture, guidelines, tools and templates.
• Demonstrate brand impact with measurable recognition and preference.

Connaissances

B2B brand strategy

Brand campaigns

Creative direction

Stakeholder management

AI in brand work

Brand team leadership

Description du poste

Haskoning is seeking a Manager Brand to strengthen our distinctive, recognisable global brand. You will shape strategy, translate insights into a strong voice worldwide, and lead brand campaigns across regions and audiences.

You’ll raise the creative standard, build a capable Brand team, and ensure the brand is applied consistently in a global, professional services context. Hybrid work and a competitive compensation package are offered.