Global Brand Identity & Communications Lead

DVJ Insights; Utrecht; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Powder Day off

Christmas Eve/Dec 24 & Dec 31 off

Birthday off

Travel allowance

Pension scheme

Monthly wellbeing allowance

Office in Utrecht; hybrid 2 days/week

Job summary

DVJ Insights, based in Utrecht, seeks a Head of Brand Identity & Communications to shape the long-term strength, recognition and mental availability of the DVJ brand across markets. You translate strategy into distinctive brand assets, contribute to storytelling and lead creative direction at a global level.

You will work with the Brand Team to elevate brand identity, set corporate communication direction, and support flagship experiences while collaborating with senior leadership and the People

Qualifications

• Significant experience in brand strategy, brand identity, creative direction, communications.
• Strong understanding of long-term brand building.
• Ability to translate business strategy into a clear brand strategy and creative direction.
• Exceptional eye for design, visual identity, aesthetics and creative quality.
• Strong strategic communication and storytelling skills.
• Experience developing or evolving a corporate or professional-services brand.
• Experience creating brand concepts across digital, social, publications, presentations, events and other brand touchpoints.
• Balance creativity and experimentation with consistency to build a distinctive brand over time.
• Experience working with senior leadership translating strategic priorities into communication.
• An international mindset for brands across markets.
• Excellent communication in English; Dutch is an advantage.

Responsibilities

• Long-term Brand Building - translate strategic positioning into long-term brand-building priorities.
• Distinctive Brand Assets - ensure consistency of visual/verbal assets across markets.
• Creative Direction - develop strong ideas that elevate brand quality and distinctiveness.
• Brand Identity - own and develop the Brand Identity System and design language.
• Brand Storytelling & Communications - steer corporate communication to strengthen DVJ brand.
• Thought Leadership - contribute to one clear DVJ brand story.
• Flagship Brand Experiences - shape concept and identity for flagship initiatives.
• Corporate & Leadership Communications - assist leadership in clear messaging.
• Employer Brand - align employer brand with external brand identity.

Skills

Brand strategy

Brand identity

Creative direction

Communications

Storytelling

International mindset

English proficiency

Leadership

Job description

DVJ Insights, based in Utrecht, seeks a Head of Brand Identity & Communications to shape the long-term strength, recognition and mental availability of the DVJ brand across markets. You translate strategy into distinctive brand assets, contribute to storytelling and lead creative direction at a global level.

You will work with the Brand Team to elevate brand identity, set corporate communication direction, and support flagship experiences while collaborating with senior leadership and the People