GEO Specialist

Promptwatch; Amsterdam; On-site; EUR 45,000 - 75,000; Full time

Job summary

Promptwatch is seeking a results-oriented SEO professional to improve and maintain visibility across AI-driven discovery platforms. You will combine classic SEO fundamentals with a GEO mindset, analyzing how AI systems interpret content and where brand visibility is lacking.

Working closely with product and marketing, you will translate data into concrete optimization strategies, create content plans, and drive cross-functional initiatives.

Qualifications

• Strong SEO foundation with experience in content optimization.
• Understanding of how AI models retrieve, rank, and cite content.
• Analytical mindset with ability to translate data into actionable strategies.
• Experience with content strategy and content creation.
• Comfortable working cross-functionally with product and marketing.
• Highly autonomous and self-organizing.
• Excited about AI and the future of search.

Responsibilities

• Improve and maintain Promptwatch's visibility across AI-driven discovery platforms.
• Combine classic SEO fundamentals with a GEO mindset to optimize content.
• Analyze how AI systems interpret content and identify visibility gaps.
• Translate insights into concrete optimization strategies.

Skills

Strong SEO foundation

AI content understanding

Analytical mindset

Content strategy

Cross-functional collaboration

Autonomous

Excited about AI

Job description

Improve and maintain Promptwatch's visibility across AI-driven discovery platforms. You'll combine classic SEO fundamentals with a new GEO mindset: analyzing how AI systems interpret content, identifying gaps in brand visibility across AI answers, and translating insights into concrete optimization strategies.

• Strong SEO foundation with experience in content optimization;
• Understanding of how AI models retrieve, rank, and cite content;
• Analytical mindset with ability to translate data into actionable strategies;
• Experience with content strategy and content creation;
• Comfortable working cross-functionally with product and marketing;
• Highly autonomous and self-organizing;
• Excited about AI and the future of search