First Gen: Shopper Marketing Intern

PepsiCo; Utrecht; On-site; EUR 6,100 - 7,800; Full time

Benefits offered by this job

Monthly stipend €550

Travel reimbursement

Home-office toolkit

Office events

Job summary

PepsiCo Northern Europe offers a six-month Shopper Marketing Internship for near-graduates, starting January/February 2027 and running through July 2027. Join 30 PepsiCo enthusiasts, work on meaningful projects, and receive mentorship and skills training.

You will gain hands-on experience with iconic brands across the Dutch market, learning about Organized Trade, Away From Home, and Online channels while contributing to campaigns and activations.

Qualifications

• Proactive in taking on tasks and daring to do things differently.
• Strict deadlines do not intimidate you, and you have an eye for detail.
• Holds a bachelor's or master's degree or recently graduated in the field of business/marketing
• Passionate and motivated to collaborate with our world-renowned brands
• Speak and write Dutch & English fluently

Responsibilities

• Support the shopper marketing team by creating inspiring shop floor campaigns, online and offline.
• Be included in the full shopper activation plan from creative brief to evaluation.
• Build brand awareness and conversion by bringing brands to life and understanding customer behavior.
• Learn about Organized Trade (retail), Away From Home (Horeca, Petrol, ...) and Online channels in the Netherlands.
• Gain practical marketing experience with major (inter)national brands

Skills

Proactive

Deadline-driven

Detail-oriented

Teamwork

Education

Bachelor's or Master's in business/marketing

Job description

Winter term: January/February to July 2027

Pepsi, Lay’s, Quaker, Doritos—tempting, right? That's the taste of interning at PepsiCo! Immerse yourself in our vibrant workplace culture.

Excited to make an impact and work with iconic brands? Look no further! Every 6-months, PepsiCo Northern Europe seeks talent like you. Our Internship program for (near-)graduates offers meaningful projects, mentorship and skills training. Not only on-the-job learning awaits, but also a journey of personal and professional growth.

Join our inclusive culture where diversity thrives and embark on your internship journey alongside 30 fellow PepsiCo enthusiasts. Does Shopper Marketing Internship, sounds as your can of Pepsi?!

Responsibilities

What you’ll learn as First Gen: Shopper Marketing Intern 2027:

• Get the unique opportunity to support the shopper marketing team by creating inspiring shop floor campaigns, both online and offline
• You will be included in the entire shopper activation plan, based on brand strategies and insights, starting with the creative brief, the implementation and finally the evaluation
• Building brand awareness and brand conversion by bringing our brands to life: you understand customer behavior and how you can influence it
• You will learn more about the Organized Trade (= retail), Away From Home (= Horeca, Petrol,...) and Online channels in the Netherlands
• Gain practical marketing experience with major (inter)national brands!

Job perks that'll rock your world:

• €550 every month, and you get travel reimbursement too!
• Craving some extra time off? Well, guess what? Your holidays are sorted!
• Monthly office vibes: Don't miss out on our office events and activities!
• Our offices are brand new! Prefer working from home? We will provide you with a ‘working-from-home toolkit’.

Qualifications

WHAT WE’RE LOOKING FOR

• Proactive in taking on tasks and daring to do things differently
• Strict deadlines do not intimidate you, and you have an eye for detail
• Holds a bachelor's or master's degree or recently graduated in the field of business/marketing
• Passionate and motivated to collaborate with our world-renowned brands
• Speak and write Dutch&English fluently

YOUR RECRUITMENT JOURNEY

• Phone screening by one of our fantastic recruiters
• Job interview at our office/online
• Proposal: you've been hired!

PepsiCo in a Nutshell:

Our vision? We're all about being the global leader in Beverages and Convenient Foods the pep+ way. Pep+ is our groundbreaking strategy, prioritizing sustainability and our exceptional team in value creation and growth. We're all about emphasizing planetary boundaries and sparking positive change worldwide. Want more info? Check out www.pepsico.com.

Pepsi, Lay’s, Quaker, Doritos—verleidelijk, toch? That's the taste of internship lopen bij PepsiCo! Duik in onze levendige bedrijfscultuur.

Wat je zult leren als First Gen: Shopper Marketing Intern 2027:

• Krijg de unieke kans om het shopper marketing team te ondersteunen door inspirerende winkelvloercampagnes te creëren, zowel online als offline
• Je wordt meegenomen in het volledige shopper activatieplan, aan de hand van merkstrategieën en inzichten, te beginnen met de creatieve briefing, de implementatie en uiteindelijk de evaluatie
• Bouwen aan brand awareness & brand conversion door onze merken tot leven te brengen: je begrijpt het gedrag van klanten en hoe je hierop invloed kan hebben
• Je leert meer over de Organized Trade (= retail), Away From Home (= Horeca, Petrol,…) en Online kanalen in Nederland
• Praktische marketingervaring opdoen bij grote (inter)nationale merken!

Voordelen van de functie die je wereld zullen veranderen:

• Deze internship betaalt je €550 per maand en je krijgt ook reiskostenvergoeding!
• Behoefte aan wat extra vrije tijd? Nou, raad eens? Jouw vakantiedagen zijn geregeld!
• Maandelijkse kantoorvibes: Mis onze kantoor evenementen en activiteiten niet!
• Onze kantoren zijn gloednieuw! Werk je liever vanuit huis? Wij zorgen voor een ‘werk-van-thuis-toolkit’

Belangrijkste functievereisten:

• Heeft een bachelor- of masterdiploma of recent afgestudeerd in de richting van business/marketing Spreekt Engels & Nederlands
• Sociaal, proactief en heeft een hands-on, positieve mentaliteit
• Georganiseerd zijn gedurende het hele proces met een resultaatgerichte mindset
• Gepassioneerd en gemotiveerd om samen te werken met onze wereldbekende merken

Sollicitatieproces:

• Telefonische screening door een van onze fantastische recruiters
• Sollicitatiegesprek op ons kantoor
• Voorstel: je bent aangenomen!
• Welkom bij PepsiCo!

PepsiCo in een notendop:

Onze visie? We willen de wereldleider zijn in dranken en voedingswaren op de pep+ manier. Pep+ is onze baanbrekende strategie, waarbij duurzaamheid en ons uitzonderlijke team prioriteit hebben in waardecreatie en groei. We benadrukken planetaire grenzen en stimuleren positieve verandering wereldwijd. Meer info? Kijk op www.pepsico.com.