First Gen: Perfect Store Intern

StudentJob; Utrecht; On-site; EUR 5,600 - 6,700; Full time

Benefits offered by this job

Travel reimbursement

Work-from-home toolkit

Job summary

PepsiCo BeNeLux biedt een stageplek voor (near-)graduates van januari/februari tot juli 2027. Je werkt aan realistische projecten rondom shopper insights, category management en commerciële strategie, onder begeleiding van ervaren mentors.

Je sluit aan bij een groep van circa 30 interns, ontvangt een maandelijks stagevergoeding van 550 euro en reiskostenvergoeding; thuiswerktools worden verstrekt en je bouwt aan je professionele vaardigheden en persoonlijke groei in een dynamische FMCG-omgeving.

Qualifications

• Je hebt nieuwsgierigheid naar shoppers, consumentengedrag en markttrends.
• Analytisch sterk en plezier in werken met data om inzichten te vinden.
• Goede vaardigheden in Microsoft Excel en PowerPoint; ervaring met Power BI is een plus.
• Je gaat graag met cijfers aan de slag en ziet graag het verhaal achter de data.
• Je neemt initiatief, bent proactief en werkt zelfstandig aan projecten van idee tot uitvoering.
• Sterke communicatieve vaardigheden en kun complex analyses vertalen naar concrete aanbevelingen.
• Nauwkeurig, gestructureerd werken en meerdere prioriteiten tegelijk kunnen managen in een snel FMCG-omgeving.
• Graag samenwerken met verschillende functies en stakeholders.
• Ondernemende mindset en altijd op zoek naar verbetering van processen en werkwijzen.
• Interesse in Category Management, Perfect Store, Shopper Insights en commerciële strategie.
• Woonachtig in NL en beheersing van Nederlands en Engels.
• Je studeert nog of bent onlangs afgestudeerd (max 3 maanden na afstuderen).

Responsibilities

• Onderzoek, creatief denken en hands-on datawerk om shopper-, category- en kanaalinzichten te vertalen naar winsten in de winkel.
• Werk met NielsenIQ- en interne data om marktkansen en groeidrivers te identificeren.
• Analyseer categorie-, shopper- en klantdata en vertaal inzichten naar duidelijke aanbevelingen.
• Draag bij aan ontwikkeling van Perfect Store-strategieën door optimale assortimentsoplossingen te identificeren.
• Draag bij aan verbeterprojecten die processen slimmer, sneller en innovatiever maken.
• Signaleer trends door ontwikkelingen in markt, shoppergedrag en categorieprestaties te volgen.
• Bezoek retailers en Away From Home-klanten om strategieën in de praktijk te observeren en verbeterkansen te identificeren.
• Experimenteer met hulpmiddelen zoals geavanceerde Excel-functies, Power BI en AI-gedreven inzichten en automatisering.
• Ondersteun het team bij het ontwikkelen en bijhouden van het Picture of Success Playbook voor Retail en AFH kanalen.
• Help bij het maken van overtuigende presentaties en aanbevelingen voor stakeholders en klantgerichte projecten.
• Samenwerken met Sales, Category Management, Revenue Management en Shopper Marketing om inzichten tot leven te brengen.

Skills

Shoppers insights

Data analysis

Excel & PowerPoint

Power BI

Strong communicator

Initiative

Structured work

Team collaboration

Entrepreneurial mindset

Dutch & English fluency

Education

HBO

Tools

Excel

PowerPoint

Power BI

Job description

Overview

Winter term: January/February to July 2027

Pepsi, Lay's, Quaker, Doritos - hungry for more than just great flavors?

Experience what it's like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands‑on experience. It's not just on‑the‑job learning, but a chance to develop both personally and professionally.

Join our group of around 30 interns and become part of a community where your voice and perspective matter.

Responsibilities

RESPONSIBILITIES

During this internship, you'll get a mix of research, creative thinking, and hands‑on data work. You will play an active role in helping us translate shopper, category, and channel insights into winning in‑store execution. For example, you will:

• Work with NielsenIQ data and internal business data to identify market opportunities and growth drivers.
• Analyze category, shopper, and customer data and translate insights into clear recommendations for the business.
• Support the development of Perfect Store strategies by identifying what an ideal assortment, shelf layout, and in‑store execution should look like.
• Contribute to (or even lead!) improvement projects that make our processes smarter, faster, and more innovative.
• Spot trends by staying up to date on developments in the market, shopper behavior, and category performance.
• Visit retailers and Away From Home customers to understand how strategies are executed in practice and identify opportunities for improvement.
• Experiment with tools, from advanced Excel features and Power BI dashboards to AI‑powered insights and automation.
• Support the team in developing and maintaining the Picture of Success Playbook for both Retail and Away From Home channels.
• Help create compelling presentations and recommendations for internal stakeholders and customer‑facing projects.
• Collaborate with colleagues from Sales, Category Management, Revenue Management, and (Shopper) Marketing to bring insights to life.

WHAT YOU CAN EXPECT

• A supportive team that will encourage your professional growth and development.
• An opportunity to be meaningful and impactful within your work and projects.
• A community of interns - offering additional support, the opportunity to build connections, workshops and much more.
• Internship compensation of 550€/month and travel reimbursement.
• Work‑from‑home toolkit.

Qualifications

WHAT WE'RE LOOKING FOR

• You have a natural curiosity about shoppers, consumer behavior, market trends, and emerging technologies such as AI.
• You are analytically strong and enjoy working with data to uncover insights and opportunities.
• You have solid Microsoft Excel and PowerPoint skills; experience with Power BI is a plus.
• You are comfortable working with numbers and enjoy understanding the story behind the data.
• You take initiative, are proactive, and enjoy driving projects independently from idea to execution.
• You are a strong communicator and can translate complex analyses into clear, actionable recommendations.
• You are detail‑oriented, work in a structured way, and can manage multiple priorities in a fast‑paced FMCG environment.
• You enjoy collaborating with different functions and stakeholders.
• You have an entrepreneurial mindset and are always looking for ways to improve processes and ways of working.
• You are interested in Category Management, Perfect Store, Shopper Insights, and commercial strategy.
• You are eager to learn, challenge existing ways of working, and make a tangible impact within an energetic, commercial, and super fun team.
• You have a good command of both Dutch and English, spoken and written.
• You are currently studying or have recently graduated (up to a maximum of 3 months after graduation).

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem‑solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!

Salarisomschrijving

In overeenstemming

Dienstverband:

Vaardigheden

• Je beheerst Engels

Opleiding

HBO