Field Marketing Manager

Rotterdam Innovation City; Netherlands; Hybrid; EUR 54,000 - 61,000; Full time

Benefits offered by this job

Hybrid work

25 days PTO

30 work-from-abroad days

Job summary

Rotterdam Innovation City is seeking a Marketing Programs lead to own our event programme and webinars end-to-end. You will collaborate with sales to fill the calendar, manage leads post-event, and build a strong press presence.

You’ll develop integration partners into our marketing channels and drive ABM campaigns with the sales team. The role uses AI tools daily and sits in a hybrid setup with a Rotterdam office three days per week, reporting to the VP Marketing.

Qualifications

• Plan and run B2B enterprise events end to end, including budgeting.
• Work with a sales team and drive a measurable process.
• Own post-event follow-up and focus on conversion.

Responsibilities

• Own our event programme end to end: which events we attend, what we do there, and what comes out of it
• Work with our sales team to fill the calendar before each event and to make sure every lead gets worked afterwards. You build the play and hold the process; they have the conversations
• Own webinars and online events as a programme: the angle, the speakers, the audience, the follow-through
• Build our press presence: relationships with the trade media our buyers read, and the stories worth pitching
• Develop our integration partners into a marketing channel: joint content, joint webinars, and campaigns into a customer base that already looks like ours
• Run ABM campaigns against named target accounts alongside sales
• Manage the event freelancer and the budget

Skills

Event management

Sales alignment

ABM campaigns

Budget management

AI in marketing

Partner marketing

Press relations

Tools

HubSpot

Google Workspace

Slack

Power BI

Apollo

Job description

Some channels only work when someone builds the relationship. Trade shows, industry conferences, the trade press our buyers read, the software partners whose customers are already our customers. That's the part of marketing you'd own.

We're a B2B travel platform for crew travel, serving global fleets, offshore operators and airlines. Enterprise buyers, multiple stakeholders, considered purchases, and an industry small enough that the same people keep showing up in the same rooms.

You'll report to the VP Marketing, with a freelance event coordinator handling logistics so your time goes to the programme rather than the shipping crates.

What you'll do

• Own our event programme end to end: which events we attend, what we do there, and what comes out of it

• Work with our sales team to fill the calendar before each event and to make sure every lead gets worked afterwards. You build the play and hold the process; they have the conversations

• Own webinars and online events as a programme: the angle, the speakers, the audience, the follow-through

• Build our press presence: relationships with the trade media our buyers read, and the stories worth pitching

• Develop our integration partners into a marketing channel: joint content, joint webinars, and campaigns into a customer base that already looks like ours

• Run ABM campaigns against named target accounts alongside sales

• Manage the event freelancer and the budget

How we work

We're building an agentic marketing team. AI is part of how the work gets done here, from account research to content to reporting, and everyone uses it daily. You should be comfortable with AI tools and ideally fluent, including for the research and personalisation that named-account campaigns run on.

Our stack: HubSpot, Google Workspace, Slack, Power BI, Apollo, and a growing set of automation and AI tooling.

What success looks like in month 6

You've run a full cycle of events and webinars that produced pipeline you can point at, our name is starting to come up in the rooms and the trade press that matter, and at least one integration partner is producing opportunities with us.

What we're looking for

• You've planned and run B2B enterprise events end to end, including the budget

• You've worked through a sales team rather than around it, and you can get people to follow a process you designed without managing them

• You've owned what happens after an event, and you talk about conversion rather than attendance

• You've run webinars or online events as a programme rather than as one-offs

• You read the numbers behind a channel well enough to decide what to scale and what to drop

• You use AI tools in your daily work and can show us how

Nice to have

• Press or media relationships in B2B or enterprise technology

• Experience building co-marketing with technology or integration partners

• Experience briefing external agencies

• Any exposure to maritime, aviation or energy

What you get

• Full ownership of a set of channels that matter to this business, from your first day

• Room to shape the role as our external presence grows, across events, press and partnerships

• A path to build a team under you as the programme scales

• Direct line to the VP Marketing for the calls that matter

• A gross monthly salary in the range of €4,800–€5,500

• A hybrid setup with three days a week together in our Rotterdam office, working with an international team

• 25 days of paid time off, plus 30 work-from-abroad days per year

Interview process

A call with HR, a call with the VP of Marketing, then a final call with our CEO.