F&B Merchandiser

Chanel, Inc.; Amsterdam; On-site; EUR 65,000 - 90,000; Full time

Job summary

CHANEL is seeking a F&B Merchandiser within the Fragrance & Beauty team for Benelux and Scandinavia. You will lead deployment of Visual Merchandising campaigns across 860+ points of sale, ensuring brand visibility and alignment with European strategies while coordinating with retail and wholesale channels.

The role combines strategic planning with hands-on execution, including budgeting, forecasting and performance follow-up, plus permanent merchandising initiatives and collaboration with the

Qualifications

• Master’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in Merchandising, Trade Marketing, or Marketing with strong exposure to campaign management and retail activations.
• Experience in retail, FMCG or luxury.
• Excellent communication skills in English; Dutch, French or Scandinavian languages are a plus.
• Collaborative team player who can work independently and support a team.
• Fulltime available and living in or around Amsterdam.

Responsibilities

• Lead deployment of Visual Merchandising campaigns across Benelux & Scandinavia Retail and Wholesale channels.
• Manage campaign forecasting, allocation, deployment planning and budget follow-up.
• Own campaign merchandising budgets and forecasts.
• Develop partnerships with retailers and merchandising stakeholders.
• Contribute to permanent merchandising initiatives across the Wholesale network.
• Ensure consistency of Visual Merchandising guidelines and brand standards.

Skills

Campaign management

Budget management

Retail activations

Merchandising

Communication

Team collaboration

Education

Master’s degree in Marketing, Business, or related field

Job description

F&B MERCHANDISER As F&B Merchandiser within CHANEL’s Fragrance & Beauty team in Benelux and Scandinavia, you play a central role in bringing our Visual Merchandising strategy to life across both Retail and Wholesale channels. You ensure that campaigns are deployed with excellence, that brand visibility remains strong and consistent, and that all activations support both business priorities and the CHANEL brand image. This position combines strategic planning with hands‑on execution. From campaign planning, forecasting and budget management to activation and performance follow‑up, you maintain a clear overview of merchandising priorities across the region. You will also contribute to permanent merchandising initiatives within the Wholesale network, ensuring alignment between campaign activations, long‑term visibility objectives and retail transformation projects.

What impact you can create at CHANEL:

• Campaign Management & Activation: Lead the deployment of all Visual Merchandising campaigns across Benelux & Scandinavia Retail and Wholesale channels, covering more than 860 points of sale. Translate European campaign strategies into regional activation plans aligned with business priorities. Manage campaign forecasting, allocation recommendations, deployment planning, and budget follow-up. Monitor campaign performance and execution quality, identifying opportunities to maximize visibility and impact. Act as the key point of contact for campaign-related merchandising topics across the region.
• Budget & Investment Management: Own campaign merchandising budgets and forecasts. Ensure investments are aligned with business priorities and visibility objectives. Identify opportunities to optimize merchandising spending and improve return on investment.
• Retailer Partnerships & Commercial Visibility: Develop strong partnerships with key retailers and merchandising stakeholders. Participate in discussions and negotiations related to campaign visibility and merchandising investments. Partner with commercial teams to maximize share of space, visibility opportunities, and launch impact.
• Permanent Merchandising Support: Work in partnership with the Merchandising Project Manager. Contribute to permanent merchandising initiatives across the Wholesale network. Support openings, renovations, relocations, concept evolutions, and visibility enhancement projects. Ensure alignment between campaign activations and long‑term merchandising objectives. Support major retail development projects when needed and strategic visibility initiatives.
• Brand Image & Merchandising Excellence: Ensure consistent application of Visual Merchandising guidelines and brand standards across the region. Maintain merchandising documentation, data bases, concepts, and best practices. Support capability building through training, coaching, and knowledge sharing with field teams and stakeholders.
• Sustainability & Continuous Improvement: Contribute to sustainability initiatives including recycling, asset recovery, and responsible merchandising practices. Drive continuous improvement of merchandising processes, tools, and ways of working.
• Merchandising Team Collaboration: Operate with a merchandising collaborative team mindset, maintaining a 360 view of merchandising activities across Benelux & Scandinavia. Collaborate closely with the Merchandising Manager and Merchandising Project Manager to support regional priorities and business continuity. Contribute beyond direct ownership areas to support the overall success of the merchandising function.

What you will bring to the team:

• Master’s degree in Marketing, Business, or a related field
• 3 to 5 years of experience in Merchandising, Trade Marketing, or Marketing, with strong exposure to campaign management and retail activations
• Experience in retail, FMCG or luxury
• Excellent communication skills in English; Dutch, French or Scandinavian languages are a plus
• Collaborative team player who can work independently and support a team
• Fulltime available and living in or around Amsterdam

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress.

We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams.

Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide.

As an independent company, its core values are grounded in: Exceptional creation and client experience; Nurturing human potential; Having a positive impact - on people, the environment and communities around the world.

As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation.

Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future.

The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.

Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.