European Business Development Manager - Biometrics and Credentials

ASSA ABLOY Entrance Systems Nederland; Ede; Hybrid; EUR 110,000 - 170,000; Full time

Benefits offered by this job

Career development opportunities

Flexible work environment

Global team experience

Job summary

HID Global is seeking a European Business Development Manager for Biometrics & Credentials to lead growth initiatives across Europe. The role focuses on identifying new markets, forming strategic partnerships, and driving revenue in biometrics and credential solutions.

You will collaborate with Sales, Marketing, Product, and Engineering to translate market needs into actionable opportunities and deliver sustainable regional growth.

Qualifications

• Proven track record in business development in biometrics or access control.
• Strong strategic planning and market analysis capabilities.
• Excellent stakeholder management across Europe.

Responsibilities

• Develop and execute European growth strategies for biometrics and credentials.
• Identify new markets and build strategic partnerships across Europe.
• Drive revenue growth and build a qualified pipeline in the region.
• Lead OEM integration and coordinate cross-functional teams for market launches.
• Generate demand through events, campaigns, and thought leadership.
• Provide market insights to product management and sales teams.
• Support regional sales with discovery, positioning, and negotiations.

Skills

Strategic planning

Market analysis

Revenue growth

Regional adoption

Stakeholder management

Sales enablement

Partnership development

OEM integration

Demand generation

Cross-functional collaboration

CRM

Analytics

Tools

CRM (Salesforce)

Job description

An Amazing Career Opportunity for a European Business Development Manager - Biometrics and Credentials!

Location: Remote, UK, Netherlands

• Mid-senior level
• Office presence: Hybrid
• England, United Kingdom; Cardiff, Wales, United Kingdom; Ireland; Netherlands; Sweden

Reporting to the European Sales Director, the Business Development Manager, Biometrics & Credentials will lead the development and execution of growth initiatives across Europe for the company’s biometrics and credential solutions portfolio. This role requires a dynamic, commercially focused, and results-driven professional who can translate market insights, customer needs, and emerging technology trends into clear business opportunities and sustainable revenue growth.

The successful candidate will identify and develop new markets, build strategic partnerships, strengthen engagement with key customers and ecosystem stakeholders, and support the progression of complex opportunities from initial discovery through specification and commercial close. The role requires a strong understanding of facial biometric and credential technologies, their use cases, and the broader physical access control ecosystem.

Who are we?

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees.

Physical Access Control Solutions (PACS):

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions.

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.

As our European Business Development Manager - Biometrics and Credentials, you’ll support HID’s success by

• Strategic Planning: Develop and execute a comprehensive business development strategy to expand the company’s presence and accelerate growth across the European biometrics and credentials market.
• Market Opportunity Analysis: Monitor market, customer, technology, and regulatory trends to identify emerging use cases, priority segments, and high-potential growth opportunities.
• Revenue Growth: Identify and develop new revenue streams, build qualified pipeline, and lead targeted initiatives that contribute to the achievement of regional sales and growth objectives.
• Regional Adoption: Drive the adoption of biometrics and credential solutions across Europe by defining priority markets, use cases, target customers, and scalable go-to-market initiatives.
• Regional Champion: Serve as the European subject-matter expert and internal advocate for biometrics and credentials, providing leadership, guidance, and market insight to sales and cross-functional teams.
• Sales Engagement: Support European sales teams in strategic end-user engagements, including discovery, qualification, solution positioning, objection handling, and commercial close.
• Opportunity Leadership: Maintain oversight of the region’s most strategic biometrics and credentials opportunities, coordinate the appropriate resources, remove barriers, and help advance opportunities to successful closure.
• Strategic OEM Integration: Lead and coordinate the integration of biometric access solutions within strategic OEM partners, aligning technical, commercial, and launch activities to deliver expected regional revenue growth.
• Demand Generation: Create market pull and generate qualified demand through customer events, campaigns, thought leadership, social media, and close collaboration with Marketing Communications.
• Sales Enablement: Develop and deliver training, coaching, sales tools, and best-practice guidance that strengthen the European sales team’s confidence and effectiveness in positioning the portfolio.
• Partnership Development: Build, maintain, and expand strategic relationships with key ecosystem stakeholders, including technology providers, software companies, integrators, OEMs, and channel partners.
• Market and Customer Insights: Conduct structured market research and gather voice-of-customer input to understand evolving requirements, buying drivers, competitive dynamics, and barriers to adoption.
• Portfolio Development: Provide clear, evidence-based feedback to Product Management and development teams to help refine product capabilities, positioning, roadmaps, and market readiness.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, Product, Engineering, Technical Support, and other business functions to deliver coordinated solutions that meet customer requirements and support successful implementation.

Education/ or Experience

• Professional, dynamic, friendly and with a genuine interest in business.
• Skilled in reporting, forecasting and presentation coupled with endless stamina and resilience to successfully transform prospects into customers.
• A passion for technology, have a great team ethic.
• Excellent planning skills with the ability to prioritize, coupled with the ability to work calmly under pressure and display good initiative.
• Working knowledge of CRM and good with Analytics.

What we can offer you:

• Competitive salary and rewards package.
• Competitive benefits and annual leave offering, allowing for work-life balance.
• A vibrant, welcoming & inclusive culture.
• Extensive career development opportunities and resources to maximize your potential.
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds.

Why apply?

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. You'll have opportunities to share insights and contribute forward-thinking ideas that shape future outcomes.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

Immigration Sponsorship Not Available

• Applicants for this position must be currently and legally authorized to reside and work in the hiring country.
• HID Global will not offer immigration sponsorship or assume sponsorship of an employment visa for this position.
• International relocation or remote work arrangements outside of the hiring country will not be considered.

When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.