Business Development Manager

ASSA ABLOY Entrance Systems Nederland; Veldhoven; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Benefits & annual leave

Inclusive culture

Career development

Global organization

Job summary

HID Global is seeking a Business Development Manager to drive sales growth and expand our Secure Issuance portfolio across Europe. You will build relationships with government, healthcare, education, corporate and retail buyers, while collaborating with internal teams to convert opportunities into revenue.

The role requires a proactive approach to develop new channels, manage a robust pipeline, and work with regional managers to meet regional growth goals in a hybrid European environment.

Qualifications

• Minimum of 3 years in business development, inside sales, account management, or similar commercial role.
• Track record of meeting sales targets and growing revenue.
• Strong prospecting, lead qualification, consultative selling and relationship management skills.
• Experience with distributors, resellers, system integrators, or channel partners.
• Excellent communication, presentation, and stakeholder-management abilities.

Responsibilities

• Develop and execute plans to expand HID FARGO Secure Issuance market share across Europe.
• Identify and engage government, healthcare, education, corporate, security, entertainment and retail buyers.
• Generate new opportunities via outbound campaigns, events, referrals and partner engagement.
• Maintain a robust pipeline with clear next steps and timely follow-ups.
• Collaborate with Regional Sales Managers to prioritise territories and accelerate opportunities.
• Identify tenders and opportunities early, coordinating internal and partner resources to win.

Skills

Business development

Sales pipeline management

Strategic selling

Relationship building

Salesforce CRM

Tools

Salesforce

Job description

An Amazing Career Opportunity for a Business Development Manager!

• Location: UK, Remote EMEA
• Office presence: Hybrid
• Listed locations: Prague, Czechia; Walluf, Hesse, Germany; Suresnes, France; Cardiff, Wales, United Kingdom; Romano Canavese, Italy; Solbiate Olona, Varese, Italy; Veldhoven, Netherlands
• Experience level: Mid-senior level

The Business Development Manager will be responsible for driving sales growth and expanding market presence across European territories.

This role focuses on securing new business opportunities within verticals that utilize secure issuance ID card printers, including Government, Health, Education, Corporate, Security Integration, Installers, Entertainment, and Retail.

The position requires an initiative-taking approach in building relationships, identifying new business channels, and collaborating with internal teams to ensure business success.

If this sounds like you keep on reading!

Who are we?

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees.

Secure Issuance (SI)

Secure Issuance, part of HID Global, offers the world’s broadest and most sophisticated portfolio of card printers, laser engravers, encoders and software. For more than 25 years, organizations across a variety of industries — from enterprise corporations and government agencies to financial institutions and universities — have relied on HID Global Secure Issuance for the custom personalization and issuance of secure identity credentials and financial cards. With a history of pioneering patented technologies and expertise, business integrity and long-standing customer confidence, HID Global is a global leader in secure card issuance innovation.

As our Business Development Manager, you’ll support HID’s success by:

• Develop and execute business development plans that expand HID FARGO Secure Issuance market share and deliver agreed revenue, pipeline, and activity targets across assigned European territories and priority verticals.
• Identify, engage, and build relationships with key decision-makers and influencers within government, healthcare, education, corporate, security integration, entertainment, retail, and other strategic markets.
• Generate new opportunities through targeted outbound activity, campaigns, events, referrals, partner engagement, and direct prospecting.
• Build, qualify, and maintain a robust sales pipeline, ensuring timely follow-up, clear next actions, realistic close dates, and appropriate handover to Regional Sales Managers or channel partners.
• Work directly with Regional Sales Managers across Europe to develop territory priorities, progress strategic opportunities, reactivate dormant accounts, and support achievement of regional growth plans.
• Identify tenders, projects, replacement cycles, competitive conversions, and specification opportunities at an early stage; coordinate internal and partner resources to improve win probability.
• Establish and strengthen relationships with distributors, resellers, system integrators, installers, OEMs, and technology partners, creating opportunities that support the channel rather than conflict with it.
• Support joint business planning, account mapping, demand-generation activity, and partner enablement to increase coverage, capability, and sales productivity.
• Develop strong knowledge of the HID FARGO Secure Issuance portfolio, customer applications, competitive alternatives, and relevant industry trends to position differentiated, value-led solutions.
• Conduct customer and partner presentations, discovery sessions, webinars, product demonstrations, and pre-sales discussions in collaboration with product and technical specialists.
• Identify cross-sell and upsell opportunities across printers, consumables, software, services, support, integrations, and credential-lifecycle solutions.
• Maintain accurate and current account, contact, lead, activity, opportunity, and forecast information in Salesforce; support disciplined qualification, pipeline governance, and reporting.
• Provide regular reports on activity, pipeline progression, lead conversion, market intelligence, competitor activity, risks, and forecast outlook to the Sales Director and Regional Sales Managers.
• Collaborate with Marketing, Product Management, Technical Support, Customer Service, Operations, Finance, and Logistics to resolve barriers, improve the customer experience, and progress opportunities through to order and revenue recognition.
• Represent HID professionally at customer meetings, partner reviews, trade shows, industry events, and association meetings across Europe.
• Monitor agreed commercial and activity KPIs, take ownership of corrective actions, and continuously improve prospecting, qualification, conversion, and partner-development effectiveness.
• Operate in accordance with HID policies, ethical standards, data-protection requirements, pricing governance, and channel rules, escalating commercial, legal, technical, or delivery risks promptly.

Education/ or Experience

• At least three years’ experience in business development, inside sales, account management, or a comparable commercial role.
• A demonstrable record of achieving sales targets, building qualified pipeline, and contributing to revenue growth.
• Strong capability in prospecting, lead qualification, consultative selling, and relationship management.
• Experience working with distributors, resellers, system integrators, end users or other channel partners.
• Strong organisational, prioritisation, and time-management skills, with the ability to manage multiple opportunities and deadlines.
• Excellent written and verbal communication, presentation, and stakeholder-management skills, including the ability to explain technical solutions clearly.

What we can offer you:

• Competitive salary and rewards package.
• Competitive benefits and annual leave offering, allowing for work-life balance.
• A vibrant, welcoming & inclusive culture.
• Extensive career development opportunities and resources to maximize your potential.
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds.

Why apply?

• Empowerment: You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply.
• Innovation: You embrace challenges and want to drive change. You'll have opportunities to share insights and contribute forward-thinking ideas that shape future outcomes.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted.

Immigration Sponsorship Not Available

• Applicants for this position must be currently and legally authorized to reside and work in the hiring country.
• HID Global will not offer immigration sponsorship or assume sponsorship of an employment visa for this position.
• International relocation or remote work arrangements outside of the hiring country will not be considered.

When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.