Europe Social Media & Partnerships Lead

BISSELL Homecare, Inc.; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Job summary

BISSELL Homecare, Inc. seeks a Social Media & Partnerships Manager to lead its European social media, creator marketing and social commerce initiatives. You will shape channel strategy, creator partnerships and an affiliate-driven roadmap to accelerate brand growth and commercial performance.

You will build an in-house team, define KPIs, and collaborate with Performance Marketing, Brand, DTC and global partners. Strong English, leadership and stakeholder skills are required.

Qualifications

• Bachelor's or Master’s degree in Marketing, Communications or a related discipline.
• 10+ years leading social media, creator marketing and digital brand building.
• Proven success building creator, influencer and ambassador programmes.

Responsibilities

• Build a strategic three-year vision for Social Media, Creator Marketing and Social Commerce in Europe.
• Lead and develop BISSELL's social media capability to drive awareness and commercial growth.
• Define and execute an integrated creator, influencer and social commerce strategy, including affiliate marketing and TikTok Shop.
• Develop innovative activations to generate earned media and brand preference beyond traditional campaigns.
• Lead BISSELL's social content ecosystem across owned and earned channels.

Skills

Social media strategy

Creator marketing

Influencer programs

Social commerce

AI tools usage

Data-driven decision making

Executive communication

Stakeholder management

Agency management

Team leadership

Commercial mindset

Education

Bachelor's or Master's in Marketing/Communications

Tools

Meta & TikTok platforms

YouTube

Creator management tools

Social listening platforms

Job description

BISSELL Homecare, Inc. seeks a Social Media & Partnerships Manager to lead its European social media, creator marketing and social commerce initiatives. You will shape channel strategy, creator partnerships and an affiliate-driven roadmap to accelerate brand growth and commercial performance.

You will build an in-house team, define KPIs, and collaborate with Performance Marketing, Brand, DTC and global partners. Strong English, leadership and stakeholder skills are required.