Employer Branding Specialist

Hunkemöller; Hilversum; Hybrid; EUR 52,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid work model

Work abroad up to 2 weeks/year

International work environment

Travel allowance

Hunkemöller Academy access

25% employee discount

Job summary

Hunkemöller is seeking an experienced Employer Brand and Recruitment Marketing specialist to shape how colleagues experience the company as an employer. You will develop strategies, create engaging content, and drive campaigns across multiple markets to attract top talent.

You will collaborate with Recruitment, HR, Marketing, and Internal Communications to strengthen our employer brand and track performance with data-driven insights.

Qualifications

• Around 5 years of experience in Employer Branding, Recruitment Marketing, Talent Attraction, Marketing, Communications, or related field.
• Experience developing employer branding strategies for European markets.
• Strong understanding of candidate behaviour and recruitment marketing.
• Hands-on with social media, careers sites, digital campaigns, SEO, and analytics tools.
• Strong storytelling and communication skills.
• Excellent stakeholder management and ability to collaborate across teams.

Responsibilities

• Own and evolve employer branding strategy aligned with business goals and hiring priorities.
• Translate EVP into impactful campaigns, content, and talent attraction initiatives across key talent segments.
• Lead employer branding and recruitment marketing campaigns that increase awareness, engagement, and application conversion.
• Own and optimize the careersite and candidate journey to deliver a compelling candidate experience.
• Create engaging content including employee stories, social media campaigns, videos, blogs, and recruitment marketing materials.
• Partner with Recruitment, HR, Marketing, Internal Communications, and business leaders to strengthen our employer brand.
• Manage relationships with external agencies and partners to amplify our employer brand presence.
• Track and analyse employer branding performance, using data and insights to continuously improve results.
• Stay ahead of market trends, competitor activity, and emerging employer branding best practices.

Skills

Employer Branding

Recruitment Marketing

Social Media

Analytics

Storytelling

Stakeholder Mgmt

Project Management

Campaign Strategy

Tools

SEO Tools

Analytics Platforms

Job description

In this role, you'll help shape how current and future colleagues experience Hunkemöller as an employer, and drive candidate attraction. You'll create engaging content, support employer branding campaigns, strengthen the candidate journey, and work closely with Recruitment, HR, and Marketing teams to strengthen our talent attraction efforts across multiple markets.

What you'll do

• Own and evolve Hunkemöller's employer branding strategy, ensuring alignment with business goals and hiring priorities.
• Translate our Employee Value Proposition (EVP) into impactful campaigns, content, and talent attraction initiatives across key talent segments.
• Lead employer branding and recruitment marketing campaigns that increase awareness, engagement, and application conversion.
• Own and optimize the careersite and candidate journey to deliver a compelling candidate experience.
• Create engaging content including employee stories, social media campaigns, videos, blogs, and recruitment marketing materials.
• Partner closely with Recruitment, HR, Marketing, Internal Communications, and business leaders to strengthen our employer brand.
• Manage relationships with external agencies and partners to amplify Hunkemöller's employer brand presence.
• Track and analyse employer branding performance, using data and insights to continuously improve results.
• Stay ahead of market trends, competitor activity, and emerging employer branding best practices.

What you'll bring

• Around 5 years of experience in Employer Branding, Recruitment Marketing, Talent Attraction, Marketing, Communications, or a related field.
• Experience developing and executing employer branding strategies and campaigns for European markets.
• Strong understanding of candidate behaviour, talent attraction trends, and recruitment marketing.
• Hands-on experience with social media, careers sites, digital campaigns, SEO, and analytics tools.
• Strong content creation, storytelling, and communication skills.
• Excellent stakeholder management skills with the ability to influence and collaborate across teams.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Data-driven mindset with a focus on measuring impact and continuously improving results.
• A proactive, hands-on approach combined with strong strategic thinking.

What we offer

• 25 days of annual leave, with the option to buy or sell up to 4 additional days
• Hybrid work model, combining office and remote working
• Possibility towork from abroad for up to 2 weeks per year
• Aninternational work environment, working with teams across different countries
• Travel allowanceto support commuting costs
• Access to theHunkemöller Academyfor professional development
• 25% employee discounton all Hunkemöller products