Ecommerce Trading Analyst

ASICS EMEA; Amsterdam; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Gym & sports membership discount

50% gear discount

Calm app access

Runkeeper Go premium

Wellness program

OpenUp Access

4 weeks abroad per year

Hybrid working model

Job summary

ASICS EMEA, based at our HQ in Hoofddorp near Amsterdam, is seeking a Trading Analyst to join the Ecommerce team. You will translate performance data across GA4, SAP, and SFCC into actionable insights that drive trading decisions for ASICS.com.

You’ll build dashboards in Power BI and Excel, monitor KPIs by country and channel, and collaborate with content, planning, digital marketing, loyalty, and merchandising to optimise online performance.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 3–5 years in D2C Ecommerce, digital trading, or analytics.
• Strong GA4, Excel, and Power BI proficiency.

Responsibilities

• Track daily and weekly Ecommerce KPIs by country, category, product, channel and device.
• Develop and refine trading dashboards and insights using Power BI and Excel.
• Analyze campaigns and trading moments; measure impact on sales and traffic.
• Study customer journey with GA4 and Contentsquare to find conversion opportunities.
• Collaborate cross-functionally with content, planning, marketing, loyalty and merchandising.
• Ensure data quality and contextualise reports for key stakeholders.

Skills

Analytical mindset

Data storytelling

Cross-functional collaboration

Ecommerce analytics

Education

Bachelor's degree in Business/Economics/Data Analytics

Tools

GA4

Excel

Power BI

Contentsquare

Salesforce Commerce Cloud (SFCC)

Job description

Be part of a movement that moves the world

At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

Based at our EMEA headquarters in Hoofddorp, near Amsterdam, you will join the Ecommerce team as a Trading Analyst, reporting to the Ecommerce Trading Manager within the broader Ecommerce organisation. This is a newly created role, built to support the analytical backbone for ASICS.com, one of the highest-impact commercial channels in the ASICS EMEA business. You will work cross-functionally with content, planning, digital marketing, loyalty, digital merchandising, and optimisation teams to ensure performance is visible, understood, and acted on across Ecommerce organisation.

ASICS.com is growing at significant scale, and this role sits at the centre of that growth: translating performance data across category, traffic, conversion, and customer experience into the commercial insights that drive trading decisions. You will shape how the Ecommerce function measures and reports its story, building dashboards and analytical tools that teams across the business rely on as their source of truth. We work with a rich data environment spanning GA4, SAP, and Salesforce Commerce Cloud (SFCC), and we are looking for someone who is excited by the depth of that data, comfortable working across sources, and motivated by turning complexity into clarity. If you want a role where your analysis directly informs commercial strategy at scale, this is it.

Your Key Responsibilities Will Be

• Performance Monitoring & Analysis - track daily and weekly Ecommerce KPIs (sales, traffic, conversion, AOV, ASP, UPT) by country, category, product, channel, and device; identify trends, risks, and opportunities; flag deviations proactively before they reach leadership.
• Trading Reporting & Dashboards – support the development and continuous improvement of trading dashboards and reports in Power BI and Excel; produce regular trading insights to support commercial decision-making; make performance data accessible and consistent across commercial stakeholders.
• Campaigns & Trading Moments – support the planning, execution, and post-analysis of key Ecommerce campaigns and trading moments; track the impact of promotional activities and product launches on sales, traffic, conversion, and customer behaviour.
• Customer Journey & Conversion Analysis – use GA4 and Contentsquare to investigate performance drivers and identify conversion improvement opportunities across the online journey; translate findings into clear commercial recommendations.
• Cross-Functional Collaboration – work closely with content, planning, digital marketing, loyalty, digital merchandising, and optimisation teams; communicate data clearly to each audience using the right data definitions; cover the Trading Manager in trade meetings and present findings independently when required.
• Data Integrity & Contextualisation – ensure reports and dashboards are accurate and contextualised correctly; understand what each data source represents (GA4, SAP, SFCC) and communicate the right data to the right audience; flag data quality issues and support alignment across teams.

You Have The Following Skills And Experience

• Bachelor's degree in Business, Economics, Data Analytics, or a related field; equivalent experience would be considered.
• 3–5 years of experience in D2C Ecommerce, digital trading, or Ecommerce analytics – pure data analytics without Ecommerce commercial context is not equivalent.
• High proficiency in GA4: custom reports, conversion funnel analysis, channel/device/country segmentation, and performance driver identification; this is a daily hands‑on tool.
• Advanced Excel and Power BI: builds trading analyses, pivot tables, and complex data models independently in Excel; creates and maintains live trading dashboards in Power BI.
• Strong understanding of Ecommerce KPIs and the online conversion funnel (Sales, Traffic, Conversion Rate, AOV, ASP, UPT, Add-to-Cart Rate); fluency in digital marketing channels (paid, organic, email, affiliate) and their impact on on-site trading performance.
• Strong communication skills: translates complex data into clear commercial narrative and presents confidently to non-technical audiences.
• Experience with Contentsquare or an equivalent digital experience analytics tool is a plus; Salesforce Commerce Cloud (SFCC) or equivalent Ecommerce platform experience is also an advantage.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

Benefits

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• A comprehensive wellness programme consisting of exercise and educational sessions.
• Professional support and meditation classes are available through OpenUp Access.
• Working abroad for four weeks every year.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment (min. 50% office attendance per week).