Director, Creative Netherlands

Coca-Cola HBC; Rotterdam; On-site; EUR 150,000 - 210,000; Full time

Job summary

The Coca-Cola Company in Rotterdam, Netherlands seeks a visionary Director, Creative to lead the creative agenda for our brands. You will shape local campaigns, collaborate with global teams, and drive commercially impactful work across advertising, social, retail, and in-store experiences.

You will lead integrated campaigns, develop compelling briefs, and guide agencies to deliver best-in-class creative. Fluency in English is required; Dutch is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Design, Creative Arts, or a related field.
• Significant experience leading creative strategy, brand communications, content development, or agency partnerships.
• Proven track record of developing impactful campaigns across multiple channels.
• Strong understanding of digital content, social platforms, consumer engagement, and retail activation.
• Ability to balance creative excellence with commercial results.

Responsibilities

• Define and drive the creative vision across a diverse portfolio of brands.
• Translate global brand platforms into locally relevant campaigns and experiences.
• Ensure a consistent and compelling brand presence across consumer and shopper touchpoints.
• Identify cultural trends and consumer insights that inspire breakthrough creative ideas.
• Lead the creation of integrated campaigns spanning TV, digital, social, experiential, retail, and emerging channels.
• Develop inspiring creative briefs and guide agencies to deliver best-in-class work.
• Champion innovative storytelling, content creation, and new creative technologies.
• Maintain exceptional standards of creative quality, effectiveness, and brand excellence.
• Drive seamless integration between brand-building communications and retail activation.
• Shape engaging shopper experiences that convert brand love into purchase.
• Partner with commercial teams to bring innovative customer and in-store activations to life.
• Ensure creative ideas resonate wherever consumers discover, engage with, or purchase our brands.
• Partner with marketing, media, digital, insights, commercial, and customer teams to bring ideas to life.
• Work closely with regional and global stakeholders to adapt and enhance creative toolkits for local relevance.
• Share market insights and learning to help shape future creative strategies and innovations.
• Lead, coach, and develop a talented team of creative professionals.
• Create an environment that encourages creativity, curiosity, collaboration, and growth.
• Foster a culture where bold ideas and continuous learning thrive.

Skills

Brand communications

Brand strategy

Creativity

Innovation

Leadership

Education

Bachelor's degree

Job description

Job Description Summary:

About the Role We're looking for a visionary and commercially minded Director, Creative to lead the creative agenda across one of our most strategically important markets in Europe. In this role, you'll shape how our portfolio of iconic brands comes to life for consumers and shoppers across the Netherlands. You'll lead the development and adaptation of powerful creative ideas that connect with local culture, inspire consumers, and drive business growth across every touchpoint, from advertising and social media to retail and in-store experiences. This is a unique opportunity to combine creativity, strategy, and leadership while working with global brands, leading agencies, and cross-functional teams to deliver award-worthy work with real business impact.

What You'll Do

Lead Creative Strategy

• Define and drive the creative vision across a diverse portfolio of brands.
• Translate global brand platforms into locally relevant campaigns and experiences.
• Ensure a consistent and compelling brand presence across consumer and shopper touchpoints.
• Identify cultural trends and consumer insights that inspire breakthrough creative ideas.

Deliver Outstanding Creative Work

• Lead the creation of integrated campaigns spanning TV, digital, social, experiential, retail, and emerging channels.
• Develop inspiring creative briefs and guide agencies to deliver best-in-class work.
• Champion innovative storytelling, content creation, and new creative technologies.
• Maintain exceptional standards of creative quality, effectiveness, and brand excellence.

Create Impact Across the Consumer Journey

• Drive seamless integration between brand-building communications and retail activation.
• Shape engaging shopper experiences that convert brand love into purchase.
• Partner with commercial teams to bring innovative customer and in-store activations to life.
• Ensure creative ideas resonate wherever consumers discover, engage with, or purchase our brands.

Influence and Collaborate

• Partner with marketing, media, digital, insights, commercial, and customer teams to bring ideas to life.
• Work closely with regional and global stakeholders to adapt and enhance creative toolkits for local relevance.
• Share market insights and learning to help shape future creative strategies and innovations.

Build and Inspire High-Performing Teams

• Lead, coach, and develop a talented team of creative professionals.
• Create an environment that encourages creativity, curiosity, collaboration, and growth.
• Foster a culture where bold ideas and continuous learning thrive.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Design, Creative Arts, or a related field.
• Significant experience leading creative strategy, brand communications, content development, or agency partnerships.
• Proven track record of developing impactful campaigns across multiple channels.
• Strong understanding of digital content, social platforms, consumer engagement, and retail activation.
• Ability to balance creative excellence with commercial results.
• Exceptional collaboration, communication, and stakeholder management skills.
• Experience leading and developing high-performing teams.
• Fluent in English; Dutch is an advantage.

What You'll Gain

• The opportunity to shape creative work for some of the world's most recognized brands.
• A highly visible leadership role with significant influence and impact.
• Exposure to regional and global teams, brands, and creative networks.
• The chance to lead integrated consumer and shopper creativity at scale.
• Outstanding opportunities for professional growth and career development.

Why Join Us?

At our company, creativity is a growth driver. We believe powerful ideas build brands, create meaningful consumer connections, and generate business results. If you're passionate about combining creativity, culture, and commercial impact, we'd love to hear from you.

Skills: Brand Communications, Brand Strategy, Creativity, Innovation, Leadership

Location(s): Netherlands

City/Cities: Rotterdam

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: September 3, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

The Coca‑Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We're glad you’ve chosen to explore your next career opportunity with The Coca‑Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.