Digital Product Manager (Easy-to-Buy)

Hunkemöller; Hilversum; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid work model

Work from abroad for up to 2 weeks per

international work environment

Travel allowance

Hunkemöller Academy

25% employee discount

Job summary

Hunkemöller is seeking a Product Manager – Easy to Buy to own the end-to-end pre-purchase and purchase experience. You will remove friction and help customers choose the right product, with a focus on fit, sizing, and easy checkout.

You lead discovery, prioritization, and optimization while Product Owners in Business Technology handle delivery, ensuring customer impact and performance across channels.

Qualifications

• 7+ years of Product Management experience in e-commerce or digital platforms.
• Proven track record in conversion optimization and improving customer experience.
• Strong discovery, experimentation, CRO, and analytics skills.
• Deep understanding of online shopper decision-making.
• Experience with sizing, fit, or product experience optimization is a plus.

Responsibilities

• Own the vision, roadmap, and priorities for the pre-purchase and conversion experience.
• Optimize PLPs and PDPs to support decision-making and drive conversion.
• Improve product presentation to reduce purchase hesitation.
• Own sizing and fit as a differentiator with size guides and fit tools.
• Reduce friction in cart and checkout flows to improve usability.
• Optimize payment options and guest vs. logged-in experiences.
• Drive conversion and performance through experimentation and CRO.
• Use customer insights to continuously improve the buying experience.
• Partner with UX, E-commerce, Buying, Marketing, Engineering, and Product Owners.
• Ensure a consistent and seamless buying experience across all digital channels.

Skills

Product ownership

Conversion optimization

Analytics

Customer-centric mindset

Cross-functional collaboration

Stakeholder management

UX collaboration

Strategic thinking

Tools

ContentSquare

Kameleoon

Job description

You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshoporganization, and Product Owners in Business Technology, who own delivery and sprint execution.

Your Role

As Product Manager – Easy to Buy (Pre-Purchase & Purchase Experience & Fit), you own the end-to-end journey that enables customers to buy easily and with confidence. Your mission is to remove friction and reduce uncertainty, helping customers make the right product choice, especially when it comes to fit, sizing, and product understanding, and checkout with ease.

You are responsible for the journey from product exploration to order confirmation, including product listing pages (PLPs), product detail pages (PDPs), product presentation, sizing & fit, cart, checkout, and payments.

You build on the discovery journeys created by Inspire to Buy by ensuring customers can confidently select, decide, and complete their purchase.

You lead product discovery, prioritization, and optimization, while Product Owners in Business Technology manage delivery execution. You remain closely involved to ensure customer impact, quality, and performance.

What You’ll Do

• Own the vision, roadmap, and priorities for the pre-purchase and conversion experience

• Optimize PLPs and PDPs to support decision-making and drive conversion

• Improve product presentation (imagery, descriptions, attributes, reviews) to reduce purchase hesitation

• Own sizing & fit as a key differentiator, including size guides, fit tools, and emerging solutions like AI recommendations or virtual try-on

• Reduce friction in cart and checkout flows, improving usability and minimizing drop-offs

• Optimize payment options and guest vs. logged-in experiences

• Drive conversion and performance through experimentation, CRO, analytics, and A/B testing

• Use customer insights and journey analysis to continuously improve the buying experience

• Partner closely with UX, E-commerce, Buying, Marketing, Engineering, and Product Owners

• Ensure a consistent and seamless buying experience across all digital channels

• Act as a product-led change agent, driving customer-centric and data-informed decisions

Success Metrics

• PDP & PLP Conversion Rate

• Add-to-Cart Rate

• Cart-to-Checkout Conversion

• Checkout Drop-Off Rate

• Payment Success Rate

• Average Order Value (AOV) & Units Per Transaction (UPT)

• Impact of Sizing & Fit solutions on conversion

What You Bring

• 7+ years of Product Management experience in e-commerce or customer-facing digital platforms

• Proven track record in conversion optimization and customer experience improvement

• Strong expertise in product discovery, experimentation, CRO, and analytics

• Deep understanding of customer decision-making in online shopping

• Experience with sizing, fit, or product experience optimization is a plus

• Strong stakeholder management and communication skills

• Experience working cross-functionally with UX, Engineering, Buying, Marketing, and Product Owners

• Experience with analytics and experimentation tools such as ContentSquare and Kameleoon is a plus

• A customer-first mindset combined with strong commercial focus

What we offer

• 25 days of annual leave, with the option to buy or sell up to 4 additional days

• Hybrid work model, combining office and remote working

• Possibility towork from abroad for up to 2 weeks per year

• Aninternational work environment, working with teams across different countries

• Travel allowanceto support commuting costs

• Access to theHunkemöller Academyfor professional development

• 25% employee discounton all Hunkemöller products