Digital Marketing & Content Specialist

Homerun; Eindhoven; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

Holiday allowance 8%

25 vacation days

Pension scheme

Professional development

Workation

Bicycle plan

Team activities

Birthday off

Job summary

Codomo is building a unified European brand across the Netherlands, Spain, Portugal and Austria – and we’re only getting started. We’re looking for a Digital Marketing & Content Specialist to turn ideas into content and campaigns, and to optimize the journey from first touch to bookings.

You’ll work from our Eindhoven HQ with a European playing field, shaping content, SEO, paid social, automation and analytics to drive awareness, traffic and conversions across countries.

Qualifications

• Experience in digital marketing, content marketing or a similarly broad marketing role.
• Strong writer and communicator in English and Dutch.
• Comfortable with websites, CMS platforms and digital content.
• Knowledge of SEO and interest in GEO and AI search.
• Experience with Google Ads and paid social.
• Comfortable with analytics, tracking, funnels and conversion optimisation.
• Interested in marketing automation, technology and AI.
• Able to switch between creative, analytical and commercial challenges.
• Comfortable working across multiple projects, countries and stakeholders.
• Positive, curious, hands-on and ready to take ownership.

Responsibilities

• Turn our brand and content strategy into content people actually want to see, read and share across website, social channels, campaigns and newsletters.
• Keep our website relevant, visible and performing; create and optimise landing pages and explore GEO and AI opportunities.
• Improve the complete digital journey from search/ad to website, booking and resident communication; use data to drive improvements.
• Create campaigns that drive awareness, traffic and bookings across new buildings and markets, using Google Ads, paid social, funnels, tracking and analytics.
• Help build smarter, automated marketing and communication flows across the customer journey.

Skills

Digital marketing

English & Dutch

CMS & Websites

SEO & GEO/AI

Google Ads & Paid Social

Analytics & conversion

Marketing automation/AI

Multi-disciplinary

Project/Stakeholder management

Proactive attitude

Job description

Help build a brand that’s growing across Europe
Codomo is on the move. We manage and operate homes for students, urban professionals and seniors across the Netherlands, Spain, Portugal and Austria – and we’re only getting started.

At the same time, Holland2Stay and Codomo Living are coming together under one name: Codomo. One European brand, built around a simple idea: Living better, together.

We’re looking for a Digital Marketing & Content Specialist to help build, grow and strengthen our brand across Europe. Someone who can turn ideas into content and campaigns, but is just as interested in what happens after we hit publish.

It’s a broad role. One day you might be creating a campaign for a new student residence in Portugal, the next you’re improving an SEO landing page, setting up a paid social funnel or analysing where potential residents drop off.

You’ll work from our headquarters in the centre of Eindhoven, but your playing field is European.

What you’ll be working on

• Content & brand Turn our brand and content strategy into content people actually want to see, read and share. You’ll create and coordinate content for our website, social channels, campaigns and newsletters, help shape our content calendar and make sure we reach the right audiences with the right message.
• Website, SEO & GEO Keep our website relevant, visible and performing. You’ll create and optimise landing pages, work on SEO and explore new opportunities in GEO and AI-driven search.
• Customer journey & conversion Help improve the complete digital journey, from the first Google search or social ad to our website, booking process and resident communication. You’ll use data and behaviour to spot opportunities and turn them into concrete improvements.
• Rental & project marketing New building opening? Studios still available? Entering a new market? Together with our local teams, you’ll create campaigns that drive awareness, traffic and bookings. You’ll work with Google Ads, paid social, funnels, tracking and analytics, continuously looking at what contributes to leads, bookings and occupancy – and where we can improve.
• Marketing automation Help us create smarter, automated marketing and communication flows throughout the customer journey, making our communication more relevant and our processes more efficient.

Why this role?

You won’t be responsible for just one small piece of the marketing puzzle. You’ll work across brand, content, performance, data and communication, with plenty of room to take ownership and introduce new ideas.

And you’ll join us at an exciting time. We’re building Codomo into one European brand, so not everything has already been figured out. You’ll have the opportunity to help shape how we create content, run campaigns, use data and build our brand across different countries.

What we’re looking for

We’re looking for someone who combines creativity with a digital and commercial mindset. You enjoy creating things yourself, but you also want to know whether they work.

• Experience in digital marketing, content marketing or a similarly broad marketing role.
• A strong writer and communicator in both English and Dutch.
• Comfortable working with websites, CMS platforms and digital content.
• Knowledge of SEO and an interest in GEO and AI search.
• Experience with, or a strong interest in, Google Ads and paid social.
• Comfortable with analytics, tracking, funnels and conversion optimisation.
• Interested in marketing automation, technology and AI.
• Able to switch between creative, analytical and commercial challenges.
• Comfortable working across multiple projects, countries and stakeholders.

• Positive, curious, hands‑on and ready to take ownership.

  What you get

  • An international and supportive team
  • Competitive salary
  • 8% holiday allowance and 25 vacation days
  • A good pension scheme
  • Access to 100+ courses to support your personal and professional development
  • The opportunity to go on a workation
  • Bicycle plan
  • Team activities
  • A day off on your birthday

About Codomo

We create and manage places where people can feel at home, connect and get more out of where they live. From homes across the Netherlands to student communities in Spain, Portugal and Austria, our portfolio is becoming increasingly international. Today, we’re bringing our activities together under one European brand: Codomo. Our ambition is big, and our marketing needs to grow with it.

Ready to build Codomo with us?

If you like the idea of working on a growing European brand across different countries, channels and audiences, we’d love to hear from you. Join us at our headquarters in the centre of Eindhoven and help put Codomo on the map across Europe.