Data-Driven Campaign Automation Specialist

Elsevier; Amsterdam; Hybrid; EUR 54,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Flexible/hybrid work

Memberships to Elsevier publications

Discounts on books

Training and development

Social responsibility programs

Job summary

Elsevier in Amsterdam is seeking a Campaign Automation Specialist to support data-driven email campaigns for STM Journals. You will help acquire content, curate audience data and deploy scalable workflows across multiple locations.

The role emphasizes automation and efficiency in campaign setup. You will collaborate with the Email Marketing Operations team, translate business needs into technical requirements and drive improvements in data quality and segmentation.

Qualifications

• University degree or equivalent in data analytics, marketing or related discipline.
• Experience in data-driven marketing and handling large datasets.
• Proficiency with Excel, Knime and Tableau.
• Experience building and executing email campaign workflows using Salesforce or Adobe Campaign.
• Knowledge of email and web analytics, A/B testing, cross-browser compatibility.
• Programming skills in HTML, CSS, JavaScript, SQL and Python.
• Strong organisational, prioritisation, problem-solving and collaboration abilities.
• Excellent written and verbal communication with stakeholders.

Responsibilities

• Analyse and query large datasets using SQL/Python and tools like AWS Athena, Knime and DBeaver.
• Develop scalable workflows for data extraction, processing, ETL and email campaign segmentation.
• Translate business objectives into technical requirements and effective audience segmentation strategies.
• Build and maintain target/content data and automated workflows for recurring STM Journals email campaigns.
• Set up, test and deploy email campaigns with tracking for web traffic and attribution.
• Develop knowledge of core databases and STM Journals marketing data sources and advise marketers on segmentation.
• Interpret complex data and present clear insights to technical and non-technical stakeholders.
• Manage incoming campaign requests, assess production readiness and improve processes with analytics colleagues.

Skills

SQL

Python

Excel

Tableau

HTML/JS/CSS

Data analytics

Audience segmentation

A/B testing

Marketing operations

Campaign deployment

Education

University degree in data analytics/marketing

Tools

AWS Athena

Knime

DBeaver

Salesforce

Adobe Campaign

Excel

Tableau

Job description

Elsevier in Amsterdam is seeking a Campaign Automation Specialist to support data-driven email campaigns for STM Journals. You will help acquire content, curate audience data and deploy scalable workflows across multiple locations.

The role emphasizes automation and efficiency in campaign setup. You will collaborate with the Email Marketing Operations team, translate business needs into technical requirements and drive improvements in data quality and segmentation.