Customer Value Marketer (1-year contract)

Triodos Bank; Driebergen-Rijsenburg; Hybrid; EUR 69,000 - 95,000; Full time

Benefits offered by this job

Mobility card

Flexible working hours

Work from home

Six weeks paid annual leave (option to

Health insurance via collective plan

Education and training opportunities

Home office allowance

Company bicycle reimbursement

Job summary

Triodos Bank seeks a Customer Value Marketer to strengthen customer relationships and translate insights into meaningful, cross-channel campaigns across Retail and Business Banking. You will join a collaborative Marketing team and work with Value Streams, local teams, and Customer Insights to enhance retention and engagement.

You will be part of a community focused on positive change, with a hybrid work model including from home options and a competitive remuneration package in the CLA Banken.

Qualifications

• 7–10 years of experience creating campaigns.
• Strong analytical skills with data-driven decision making.
• Expertise in marketing automation and multi-channel journeys.
• Experience with international collaboration and cross-market campaigns.
• Entrepreneurial mindset with end-to-end project leadership.

Responsibilities

• Translate customer insights into automated campaigns and actions.
• Develop initiatives to increase customer value and cross-sell.
• Lead group-wide campaigns aligned with local markets.
• Represent customer and marketing perspective in product/service development.
• Manage stakeholders and align teams across functions.

Skills

Campaign creation

Analytical skills

Marketing automation

International collaboration

Entrepreneurial mindset

Stakeholder management

Communication skills

Dutch and English fluency

Job description

Do you want to contribute to positive change and know how to strengthen meaningful customer relationships? This is an exciting opportunity to join Triodos Bank as we enter a new phase in our journey. Working in our new Value Stream organisation, you will help shape how marketing creates meaningful value for our customers.

At Triodos Bank, we see our customers as partners in creating positive impact in society. As a Customer Value Marketer, you make sustainable banking tangible and relevant for our existing customers. By understanding their needs, motivations and circumstances, you make our communication, services and customer experience more relevant and meaningful. You make the positive impact customers create through Triodos Bank more visible and inspire them to contribute even more to our shared mission. In doing so, you build lasting relationships that go beyond banking and directly support our mission to change finance for good.

As a Customer Value Marketer, you work every day to deepen customer engagement and create value that matters. You listen to our customers, explore their needs and behavior, and translate these insights into relevant, targeted marketing initiatives that local teams can use and tailor to their market. Think of campaigns that inspire customers to make more impact with their Triodos Bank account, relevant and meaningful communication that informs, supports and inspires our customers to choose sustainable products, and initiatives that connect people with each other around shared values and a common goal: creating positive change together.

Together with two fellow Customer Value Marketers, you will be part of a larger Customer Value Marketing team. Together, you will support both the Retail and Business Banking customer segments, combining your complementary expertise to create meaningful customer experiences across our full customer base.

You work closely with various teams, including Value Streams, Group Marketing, local marketing teams, and Customer Insights, to ensure that marketing activities contribute to customer retention, loyalty, and engagement. Through your initiatives, customers feel heard and valued, and you encourage them to remain actively engaged and use our products and services more frequently.

How will you make a difference?

• You translate customer insights and data into concrete (automated) campaigns and actions that activate and delight customers.
• You develop marketing initiatives that increase customer value and contribute to long‑term customer relationships, for example by stimulating cross‑sell and upsell.
• You initiate group‑wide campaigns and work closely with local teams to ensure they align with customer needs in each market.
• You represent the customer and marketing perspective in the development of products and services, ensuring a strong fit with the customer journey and customer needs.
• You are responsible for stakeholder management and bring colleagues and partners along in your plans and approach.

What do you bring?

• 7–10 years of experience in creating campaigns that truly engage and activate customers.
• Strong analytical skills and the ability to use data to support decisions and measure results.
• Expertise in marketing automation, with a proven track record of designing, implementing and optimizing personalized customer journeys across multiple channels.
• Experience with international collaboration and aligning group‑wide campaigns.
• An entrepreneurial mindset that initiates and leads programmes from analysis to development and delivery.
• A strong team player who knows how to involve stakeholders at all levels in your plans.
• Clear and persuasive communication skills, always with the customer's interest at heart.
• Fluent in both Dutch and English, written and spoken.
• Experience with Business Banking or marketing for business customers is a plus.

What we offer you

The most important thing about working with us is that you are part of a community that is changing the world for the better. We are constantly improving our work culture to create conditions where every person can thrive, so you are able to:

• find a sense of meaning in your work
• create positive energy and impact with your co‑workers
• build mutual trust and respect in working relationships
• enjoy fulfilment at a professional and personal level

A comfortable working environment

Our award‑winning sustainable head office is based in Driebergen‑Zeist, the Netherlands at the Reehorst Estate, just a 3 minutes’ walk from the train station. Combined with working from home, it is an inspiring place to work and connect with your colleagues.

And of course, great remuneration and working conditions (CLA Banken):

• an annual salary between €69.074 and €94.984 based on a 36‑hour workweek
• a mobility card (including the option of free private travels)
• flexible working hours and the opportunity to work from home
• six weeks of paid annual leave, with the option to buy up to two more weeks in additional leave
• an option to swap bank holidays for other days (with some conditions) if you celebrate different holidays
• reimbursement of a company bicycle to the max of €1,500
• a range of education and training opportunities
• the option to join our collective health insurance
• a working from home allowance per home office day
• suitable home office equipment up to €750 every 5 years

Sounds interesting?

Our culture is built on values that aim to benefit both society and individuals. We are committed to equity and diversity, and we value everyone's perspective. We strive to create an environment in which all colleagues and our broader community can feel safe and included. Everyone is welcome to join us.

If the role interests you but you still have some questions, please connect with Laila Popal. If there are any additional adjustments you may need during the application process, please email: [e-mail]

Please note that the application deadline for this vacancy is 9th of September 2026.

Who we are

Triodos Bank is a leading expert in sustainable banking, founded in 1980 in the Netherlands, with branches in Belgium, the United Kingdom, and Spain. Triodos Investment Management is a globally recognised leader in impact investing, managing funds invested in both Europe and emerging markets. We are a certified B Corp since 2015 and one of the founders of The Global Alliance for Banking on Values, a global network of independent banks using finance to deliver sustainable economic, social, and environmental development.