CRO Growth Strategist: AB/MVT Testing & Analytics

Experimentation Jobs; Netherlands; On-site; EUR 55,000 - 85,000; Full time

Job summary

Action Service Distribution is the fastest-growing non-food retailer in Europe, serving millions of customers weekly across 16 countries with over 3,400 stores. As a CRO Specialist, you will deliver AB and MVT tests and own the CRO testing roadmap, collaborating daily with UX, SEO, and product development teams.

You will analyze web performance using GA4 and Medallia DXA to uncover friction points and support AI-assisted experimentation processes, driving improvements in conversion and user

Qualifications

• CRO specialization and testing proficiency.
• Experience delivering AB and MVT tests.
• Ability to translate research and analytics into test hypotheses.
• Strong data interpretation and decision-making skills.

Responsibilities

• Deliver AB and MVT tests and manage the testing backlog.
• Own the CRO testing roadmap and prioritization.
• Develop data-driven hypotheses from research and analytics insights.
• Analyze web performance using GA4 and Medallia DXA to identify friction points.
• Support AI-assisted experimentation processes.

Skills

CRO expertise

A/B testing

MVT testing

Data analysis

Tools

GA4

Medallia DXA

Job description

Action Service Distribution is the fastest-growing non-food retailer in Europe, serving millions of customers weekly across 16 countries with over 3,400 stores. As a CRO Specialist, you will deliver AB and MVT tests and own the CRO testing roadmap, collaborating daily with UX, SEO, and product development teams.

You will analyze web performance using GA4 and Medallia DXA to uncover friction points and support AI-assisted experimentation processes, driving improvements in conversion and user