Creator Manager TikTok Shop - NL (m/f/d)

GENUINE; Arnhem; On-site; EUR 55,000 - 85,000; Full time

Job summary

GENUINE in Cologne is seeking a Creator Manager (m/f/d) to join the team. You will own creator strategy for key brands, building a strong creator network and turning TikTok trends into content that drives sales and campaigns.

As a native Dutch speaker with strong English, you will scout and develop creators, brief them clearly, and coach affiliate partners to create videos that perform and convert. You will collaborate with TikTok teams to stay ahead of updates.

Qualifications

• Experience in influencer marketing or talent management with measurable results.
• Native-level Dutch and strong English for internal communication.
• Strong understanding of TikTok hooks, social commerce and creator content optimization.

Responsibilities

• Own creator strategy for core brands and performance.
• Build and manage a creator network and long-term partnerships.
• Develop creators strategically and translate trends into formats that drive sales.
• Coach affiliate partners with hooks, trend insights and content feedback.
• Translate brand goals into clear, actionable briefs for creators.
• Liaise with TikTok teams and stay updated on algorithm changes to leverage new features.

Skills

Influencer marketing experience

Talent management

Social media strategy

TikTok native

Dutch language

English proficiency

Job description

TikTok Shop is changing the way people shop online – and you can be part of it from the very beginning.

GENUINE is one of Germany’s leading TikTok Shop partners, and we’re looking for a Creator Manager (m/f/d) to join our team in Cologne. You won’t just be managing lists – you’ll be responsible for the creator strategy for some of our most important brands. Your mission: build a strong creator network, develop creators strategically, and turn TikTok trends into formats that actually drive sales.

Join one of Europe’s most sought-after TikTok Shop agencies and take ownership of creator management and operational execution.

• Brand Ownership: You manage a selection of our core brands as their dedicated point of contact – from creator strategy to performance, always keeping the brand identity in mind.
• Trend & Format Development: You spot emerging TikTok trends early and turn them into new content formats that convert and scale.
• Creator Coaching: You actively support our affiliate partners with hooks, trend insights, and content feedback – helping them create videos that don’t just look good, but actually sell.
• Creator Scouting & Development: You identify promising creators, bring them on board, and build long‑term partnerships instead of relying on one‑off collaborations.
• Creative Briefing: You translate brand goals into clear, actionable briefs that empower creators to produce TikTok‑native content that performs.
• TikTok Collaboration: You stay in regular contact with TikTok’s own teams, keep up with algorithm updates, and leverage new features strategically for your brands.

Your profile

• Initial experience in influencer marketing, talent management, or social media – ideally with a focus on measurable results.
• You’re a TikTok native: You spot trends before they peak and know how to turn them into repeatable content formats.
• Strong understanding of TikTok hooks, social commerce, and creator content optimization – you know what makes content perform and convert.
• Native-level Dutch and good English skills for internal communication.

Why us?

• Make an Impact: Flat hierarchies and short decision‑making processes – your ideas don’t get stuck in endless approval rounds. They get put into action.
• Day‑One Mentality: We move fast. You’ll join an international, high‑energy team where ideas don’t get stuck in meetings – they get executed.
• Real Growth: Build expertise in some of the most in‑demand areas of digital marketing right now – creators, e‑commerce, and live shopping.
• Strong Team: International, fast‑paced, and open‑minded – we work hard, and we make sure to have fun while doing it.