Creative Lead: Mentor Crafts, Elevate Campaigns & Culture

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working policy

Work Your World Program

Pension scheme

Laptop provided

Office in Amsterdam Noord

Job summary

Boomerang, part of Publicis, Amsterdam Noord, seeks a Creative Lead to elevate the entire content team. You shape work, mentor creatives, and ensure campaigns are strategically sound, creatively sharp, and genuinely entertaining.

You’ll closely partner with the Head of Content Creation to nurture talent, drive campaigns, and explore new platforms, formats, and AI-powered workflows. The role blends leadership with hands-on creative contribution.

Qualifications

• HBO or WO level in a relevant creative field, or demonstrable equivalent through portfolio and track record.
• Typically 7 to 9 years of experience in a creative role, including a proven track record at Senior Creative level with independent delivery and visible signs of leading others.
• Your portfolio shows you can hold the quality bar across a team's output, not just your own, and that you have mentored or sharpened other creatives' work along the way.

Responsibilities

• Act as the primary gatekeeper of creative quality across all content output, making sure everything meets our standard before it reaches clients or senior stakeholders.
• Work closely with creatives throughout the development process, not just reviewing at the end, sharpening concepts, strengthening storytelling, and raising the level of craft as the work is being made.
• Partner with the Head of Content Creation to mentor and develop the creative team, identifying strengths, gaps, and opportunities for growth in both thinking and execution.
• Build a culture where feedback is direct and constructive, turning creative reviews into moments of learning rather than approval checkpoints.
• Actively contribute ideas yourself in brainstorms, pitches and concept development on key strategic opportunities where senior creative input elevates the work.
• Stay closely connected to culture, platforms, content formats, creator trends and emerging AI-powered workflows, helping the team and the wider agency understand not just what's happening, but why it matters.

Skills

Creative leadership

Mentoring teams

Cultural fluency

Dutch & English

Strategic collaboration

AI workflows awareness

Education

HBO/WO degree or equivalent

Job description

Boomerang, part of Publicis, Amsterdam Noord, seeks a Creative Lead to elevate the entire content team. You shape work, mentor creatives, and ensure campaigns are strategically sound, creatively sharp, and genuinely entertaining.

You’ll closely partner with the Head of Content Creation to nurture talent, drive campaigns, and explore new platforms, formats, and AI-powered workflows. The role blends leadership with hands-on creative contribution.