Content Strategist

The Hague Humanity Hub; Den Haag; On-site; Full time

Job description

About Fair Tourism

Fair Tourism is a Dutch non-profit organization (est. 1989) committed to promoting sustainable, community-based tourism (CBT). We work to ensure Indigenous communities are not treated as tourist attractions, but empowered as leaders in shaping their own tourism initiatives. We develop capacity-building programs, collaborate with universities, and currently run projects in Thailand, Indonesia, and Kenya. Since 2025, we have also been a proud member of The Hague Humanity Hub.

Why is this a volunteer position?

Fair Tourism aims to transition from a volunteer-based operation to a fully professionalized team. To achieve this, we are seeking passionate individuals who want to help shape our next chapter. Your contribution will directly support our ability to scale our visibility, strengthen our positioning, and increase our impact on Indigenous communities worldwide.

Content Strategist (Volunteer Role)

Fair Tourism is seeking a Content Strategist to define and guide our brand, ensuring our messaging reflects our mission while connecting projects, partnerships, and fundraising efforts into a clear and compelling narrative.

Commitment: 10–15 hours per week (flexible)

Location: The Hague, Netherlands (Hybrid / Remote)

Collaboration: The Hague Humanity Hub

Type: Volunteer (unpaid)

Key Responsibilities

• As the Content Strategist, you will play a key role in shaping Fair Tourism’s voice and storytelling across all communication channels. Your responsibilities will include:
• Write newsletter, website copy, email campaigns, and social media captions
• Conduct research to ensure accuracy and relevance
• Basic graphic design skills
• Optimize content for SEO
• Edit and proofread content before publication
• Collaborate with marketing and design teams
• Collaborate with Social Media Specialist and visual content creation to ensure alignment with written content
• Maintain brand tone and messaging consistency
• Repurpose content for different platforms

Required Qualifications & Skills

• Degree in Communications, Marketing, Journalism, English, or a related field, with 1+ years of experience in content creation or content strategy.
• Excellent writing, editing, and storytelling skills, with the ability to create engaging content for diverse audiences.
• Understanding of content strategy, SEO, and maintaining a consistent brand voice across multiple platforms.
• Strong organizational skills and the ability to collaborate effectively in a fast-paced, mission-driven, and remote environment.

Preferred Experience

• Experience creating content for websites, blogs, newsletters, email campaigns, and social media.
• Experience working in nonprofit, sustainability, tourism, or other impact-driven organizations.
• Familiarity with CMS platforms (e.g., WordPress), Canva, or other content management and design tools.
• Experience collaborating with marketing, fundraising, and cross-functional teams.

Why Join Fair Tourism?

• Opportunity to shape a growing mission-driven organization
• Opportunity to scale up your experience and test yourself in a leading role
• Lead impactful global partnerships promoting responsible tourism
• Work closely with leadership and contribute to strategic decision-making
• Flexible and collaborative work environment
• Collaboration with The Hague Humanity Hub community

Diversity & Inclusion Statement

Fair Tourism is committed to building an inclusive and diverse team. We strongly encourage applications from professionals with experience in marketing; early-career professionals who want to scale up their expertise and test themselves in a leading position; as well as people returning to the workforce after a career break, particularly those with prior relevant experience in the field. Your unique perspectives and experiences are highly valued and welcomed.

How to Apply

Interested in this role? We would love to hear from you! Please send an email to [e-mail] with your CV and a brief cover letter, indicating “Application for Content Strategist – Fair Tourism” as the subject.