Content & Marketing Intern

Paper Trails - street marketing & media agency; Amsterdam; On-site; EUR 6,700 - 10,000; Part time

Benefits offered by this job

Real responsibility

Direct collaboration with strategy and

Room for initiative

Experience across four brands

Job summary

Paper Trails is building a single content system across four labels and seeks an intern to help develop it and keep it running. You will turn campaign cases into content for websites, social and newsletters, and ensure the publishing rhythm stays on track.

You join a small team to deploy real work from day one, with exposure across four brands and their diverse audiences. This role suits marketing or media students who write well in English and have an eye for visuals and social formats.

Qualifications

• You are a student in marketing, communication, media, journalism or creative business.
• You write well in English; Dutch is a plus.
• You have an eye for visuals and social formats.
• You are organized and comfortable with planning tools and digital platforms.
• You are curious and capable of self-learning.

Responsibilities

• Turn campaign cases into content for websites, social and the newsletter.
• Update blogs, FAQs and case pages across brand sites.
• Prepare and schedule posts for Instagram and LinkedIn.
• Keep the content calendar and publishing rhythm on track.
• Collect visuals, footage and input from teams.
• Spot content opportunities around trends, events and client questions.
• Contribute to reporting on reach, engagement, clicks and leads.
• Improve structure and content reuse across labels.

Skills

Content creation

Editing

Social media

English writing

Organization

Education

Marketing/Communication/Media student

Tools

CMS

WordPress

Social scheduling tools

Job description

Help us build a content machine for four street marketing brands

We put brands on the street. Wild posting, guerrilla campaigns and out-of-home across Europe, for brands like Nike, Salmari and Oxfam Novib. If you have walked through Amsterdam, Berlin, London or Paris and stopped at a wall covered in posters, there is a decent chance you were looking at our work.

Four labels sit under one roof: Stadsbehang, Paper Trails, Altora Media and Surface. Each has its own clients, its own channels and its own story. On the street we are sharp. Online we are not there yet, and that is the job.

We are building one content system across all four labels. Cases, blogs, social, newsletters and websites that feed each other instead of sitting in separate corners. We are looking for an intern to help build it and keep it running.

This is not a fetch-coffee-and-watch internship. You join a small team building something new, and your work goes live on real channels in your first weeks.

What you will do

• Turn campaign cases into content for websites, social and the newsletter
• Update blogs, FAQs and case pages across the different brand sites
• Prepare and schedule posts for Instagram and LinkedIn
• Keep the content calendar and the publishing rhythm on track
• Collect visuals, footage and input from the teams
• Spot content opportunities around trends, events and client questions
• Contribute to reporting on reach, engagement, clicks and leads
• Improve structure, workflows and content reuse across the labels

What you will learn

• How to build a content system instead of producing loose posts
• How strategy translates into channel-specific content
• How B2B brands build trust, visibility and authority
• How to work with AI tools, SEO input and smart content workflows
• How a strong case becomes an asset you reuse for years
• How content performance is measured and improved over time

Who you are

• You are a student in marketing, communication, media, journalism or creative business
• You write and edit well in English, Dutch is a big plus
• You have an eye for visuals and for social formats
• You are organised and confident with planning tools and digital platforms
• You are curious and pick things up yourself

What we offer

• Real responsibility, not a side role
• Direct collaboration with strategy, content and brand development
• Room for your own initiative and creative input
• Experience across four brands, each with its own audience
• A place where you help build something from the ground up

Practical

• Start: October 1st, sooner is possible.
• Duration: Minimum of 20 weeks
• Days: 4 or 5 per week