Commercial Manager

Hoekgroup; Netherlands; Remote; EUR 66,000 - 84,000; Full time

Benefits offered by this job

Pension scheme

Travel allowance

25 days paid leave

Fresh fruit at office

Healthy lunches

Gym access

Company outings

Job summary

Hoek Group is seeking a Commercial Manager to lead and optimize international commercial performance, focusing on margins, pricing, and sales-team coaching. You will translate data and market insights into actionable results and help build a high-performing, results-driven organization.

The role blends strategic oversight with hands-on execution, overseeing pricing, discount strategies, KPIs, and cross-functional alignment with purchasing, sales and marketing to drive sustainable growth.

Qualifications

• Degree in business/commercial field (HBO/WO).
• Excellent command of Dutch and English, both written and spoken.
• Experience leading commercial teams and developing pricing strategies.

Responsibilities

• Drive sales and margins across Hoek Group entities.
• Monitor turnover, volumes and margins per market, customer and product group.
• Develop and manage pricing and discount structures.
• Set KPIs and commercial goals for the Sales Team and Account Managers.
• Identify opportunities with existing customers and acquire new accounts.
• Align purchasing, pricing and demand through commercial dashboards.

Skills

Pricing strategies

Margin optimization

Leadership

Sales coaching

Data-driven decisions

Strategic planning

Education

Higher vocational (HBO) or university (WO) level in business or commercial

Job description

As Commercial Manager at Hoek Group, you are responsible for leading and optimizing commercial performance across our international entities. You look beyond just revenue: your focus is on maximizing margins, sharpening pricing strategies, and coaching and inspiring the sales team. Leveraging data and market insights, you translate opportunities into concrete results and help build a powerful, results-driven sales organization.

In this dynamic leadership role, you continuously switch between strategic insight and operational execution. Your core responsibilities include:

• Driving sales and returns within the various entities of Hoek Group.
• Periodically monitoring turnover, volumes and margins per market, customer, seller and product group. Detect margin leaks and correct them immediately.
• Developing and managing effective pricing and discount structures.
• Setting clear KPIs and commercial goals for the Sales Team and the Account Managers. You coach, lead and challenge the team.
• Identifying opportunities with existing customers, acquiring new accounts and reactivating dormant or declining customers.
• Working closely with purchasing, sales and marketing to seamlessly align purchasing, pricing and customer demand through commercial dashboards.

Degree

Higher vocational (HBO) or university (WO) level of working and thinking, preferably in a commercial or business administration background.
Excellent command of Dutch and English, both written and spoken. Knowledge of additional European languages is a plus.

We offer you a challenging position within a great working environment with an enthusiastic and young team. You can count on a gross monthly salary between €5,500 and €7,000, depending on experience and expertise, along with solid fringe benefits, including a pension scheme, travel allowance starting from 10 km, and 25 days of paid leave for full-time employment.
In addition, we place high value on vitality. That is why we provide fresh fruit at the office, healthy and varied lunches, gym access, and regular, enjoyable company outings.

Frank Oudwater

"After nearly 13 years of service, the versatility and dynamics of seasonal products still appeal to me every day. The combination of market prices, logistical challenges, and a diverse client base ensures that my work week remains varied and challenging."

"What makes my work at Hoek group enjoyable? The variety, the contact with international clients, and the great collaboration within the team. The flower industry is a dynamic world with beautiful products. No day is the same, and that makes every day fun!"

W h o w e a r e

The Hoek group is a dynamic family-owned business specializing in the supply of fresh flowers and plants. We currently operate in no fewer than 52 countries. Our goal is to provide our customers in these countries with the flowers and plants they have ordered.

Hoek flowers

Post address

Postbus 250
2230 AG Rijnsburg
The Netherlands