Channel Communications Manager, Benelux

Apple; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Apple in Amsterdam is seeking a Channel Communication Specialist to drive partner marketing across the Benelux region. You will manage 1-2-1 relationships with key partners and execute channel marketing plans in collaboration with sales and our central Western Europe team.

You will present activities to C-level audiences, build annual plans with partners, and educate them on Apple's marketing assets and product launch guidelines. English and Dutch fluency required; a business degree preferred.

Qualifications

• Minimum 10 years in marketing/advertising or in-house marketing with multi-market campaigns.
• Experience in consumer electronics and Benelux markets preferred.
• Fluent in English and Dutch.
• Business degree preferred, curiosity and willingness to learn.

Responsibilities

• Develop and manage channel marketing plans with partners.
• Educate partners on marketing assets and launch guidelines.
• Present marketing activities to C-level partners and internal leaders.
• Lead annual marketing plans aligned with sales strategies.
• Drive data-driven ROI analysis for partner marketing initiatives.

Skills

Data-driven marketing

ROI analysis

A/B testing

Multi-market campaigns

Education

Business degree

Job description

Summary

The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionised entire industries. Its diversity of people and ideas inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Sales organisation generates the revenue needed to fuel our ongoing development of products and services, enriching the lives of hundreds of millions of people worldwide. Our sales team is, in many ways, the face of Apple to our largest customers. In this role, you will be in a key position to fully take advantage of our products and the huge interest in Apple within the local market to drive our sales to the next level.

We are looking for an extraordinary individual to work as a Channel Communication Specialist in our Benelux region, reporting to the Digital & Channel Communication Leader France – Benelux. The role will be responsible for the Retail and Telecom Routes to Market and for supporting our Apple Premium Resellers (Apple Monobrand). Sitting within Apple’s Channel Sales organisation, the Channel Communication Specialist plays a highly collaborative role, interacting with stakeholders in various country teams, partners and Apple’s central Western Europe organisation. It is a highly visible role with opportunity to develop a broad network within Apple and with partners at many levels, requiring a strong commercial mindset and the ability to negotiate with stakeholders at all organisational levels.

Description

The person will handle 1‑2‑1 relationships with key partners across the Benelux region and be responsible for the management and execution of channel marketing activities in collaboration with sales and the central team. They will develop and maintain relationships with partners, working closely to establish C‑level alignment on long‑term and quarterly marketing plans.

Responsibilities

• Work to constantly improve partner marketing efforts with a data‑driven analytical approach, considering ROI analysis, A/B testing, base management, transactional CRM and guide partners to build online capabilities that improve omni‑channel experience and drive sales.
• Manage the quarterly investment process from budget and execution to ROI analysis in close collaboration with finance and the sales team.
• Educate partners on Apple’s marketing assets, guidelines and product launch communication guidelines.
• Present marketing activities to C‑level audiences at partners, internally to leadership or finance to pitch for budget allocation or evaluate results.
• Build annual marketing plans with key partners, ensuring all marketing and communications plans are aligned with overall sales strategies and key focus areas.

Minimum Qualifications

• Minimum 10 years of experience in a marketing/advertising agency or in‑house marketing communications organisation working with multi‑market campaigns, with extensive experience in digital marketing.
• Experience working in the consumer electronics industry, ideally with regional experience across the Benelux markets.
• Fluent in English and Dutch.
• Preferable business degree, but not a requirement; most important is natural curiosity and a continuous drive to grow and learn.

Preferred Qualifications

• Apple doesn’t cut corners— in products or in business. You bring the highest level of integrity, honesty, and accountability in all that you do, every single day.
• You are a trusted advisor who does what you say you’ll do and always does what’s best for Apple.
• Customer and partner needs can often be unique— you’re quick on your feet, able to connect and influence the right people inside and outside Apple, and comfortable in tough situations. You can settle disputes, negotiate, and make difficult decisions with minimal noise, viewing conflicts as opportunities to shine.
• You know yourself—strengths, weaknesses, and opportunities—and you also understand the people around you, welcoming feedback and relating well to all kinds of people inside and outside the organisation.
• You think clearly, simplify complex problems, and distill big decisions down to their core, standing by deep analysis, wisdom, and experience to make quality and timely decisions even after considerable energy has been invested.
• You strive for quality in everything you do, facing the daily challenge of where to focus your time and energy as priorities change or urgent customer needs arise.
• You have a never‑give‑up attitude, finishing especially in the face of resistance or setbacks, and you seize opportunities and empower others to reach their goals.

Equal Opportunity and Accessibility

At Apple, we’re not all the same, and that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced, and how we think. To create products that serve everyone, we are committed to treating all applicants fairly and equally. We will work with applicants to make any reasonable accommodations.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here— in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace.