Business Development Manager - FMCG Brands and Retail

Avery Dennison; Oegstgeest; On-site; EUR 90,000 - 144,000; Full time

Benefits offered by this job

Health insurance

Pension plan

Holiday allowance & end-of-year bonus

Hybrid work options

Training budget (€500/year)

Home office hardware budget

Job summary

Avery Dennison is seeking a Business Development Manager to drive enterprise-level sales for labeling and sustainable packaging across Europe. The role blends strategic account development with cross-functional collaboration, targeting top FMCG brands and major retailers.

You will build a robust pipeline, nurture executive-level relationships, and shape market positioning while enjoying hybrid work options from the European HQ in Oegstgeest or remotely across multiple countries.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master’s preferred.
• 9+ years of direct B2B enterprise sales or business development in labels/packaging.
• Proven track record with leading FMCG brands and major European retailers.

Responsibilities

• Leverage network to build relationships with decision-makers across FMCGs, retailers, and contract manufacturers.
• Drive lead generation, maintain a strong pipeline, and manage accounts in SFDC.
• Identify unmet needs and provide insights for product development and market positioning.
• Navigate long enterprise cycles and translate sustainability initiatives into commercial wins.
• Collaborate with sales to transfer opportunities to the converter channel.

Skills

Analytical skills

Technical aptitude

Influencing/storytelling

English fluent

Travel up to 50%

Education

Bachelor's degree in Marketing/Business

Master’s degree preferred

Job description

Business Development Manager - FMCG Brands and Retail

• Full-time
• Compensation: EUR 89950 - EUR 143920 - yearly

About the role: The Business Development Manager (BDM) is a pivotal role responsible for driving new, enterprise-level business for Avery Dennison’s Labeling and Sustainable Packaging solutions. You will identify, develop, and secure direct partnerships with Top FMCG brands and top-tier retailers across Europe, positioning Avery Dennison as their premier innovation partner. This role requires a highly successful track record of securing enterprise-level business opportunities specifically in labels or packaging. Acting as a trusted advisor to key decision-makers, you will navigate complex, multi-stakeholder environments to deliver tailored solutions that shape the future of sustainable packaging. This is a hybrid position based at our European Headquarters in Oegstgeest, the Netherlands, or - remotely - from either Belgium, Luxembourg, Germany or France.

Key Responsibilities

Leverage your existing network to build and maintain strong relationships with key decision-makers (Procurement, Packaging Development, Brand Management, Sustainability) across the leading European FMCGs, retailers and contract manufacturers.

Drive lead generation and cultivate a substantial pipeline of business opportunities; and manage accounts in SFDC while collaborating with sales colleagues to convert these leads into tangible outcomes resulting in specification of Avery Dennison labels at end users.

Identify unmet needs, provide insights and recommendations for product development and market positioning.

Navigate long, complex enterprise opportunity cycles, successfully transitioning concepts and sustainability initiatives into tangible commercial wins.

Establish strong links with the sales team to facilitate opportunities transfer to the converter channel for demand fulfillment.

Required:

Minimum of Bachelor's degree with a major in Marketing, Business, or a related field. Master’s degree preferred.

9+ years of direct B2B enterprise sales or business development experience specifically in labels, packaging materials, or packaging solutions (must-have requirement).

Proven track record of successfully targeting and generating labels or packaging materials opportunities with leading FMCGbrands (e.g. in food, beverages and HPC) and major European retailers with an active, relevant network of decision-makers.

Skills you need to succeed:

Strong analytical skills, technical aptitude, and influencing/storytelling abilities with a demonstrated track record of scaling multimillion-dollar portfolios.

Fluency in English (additional languages such as French and German are strongly preferred) and the ability to travel up to 50%.

What we offer

Here's a glimpse of the great benefits you can expect:

• We offer a gross benefit for the supplemental package of mandatory health insurance.
• Access to Lyra, our confidential Employee Assistance Program, for personal and professional support.
• We provide a free health check every 4 years, and free fruit on-site.
• Mandatory participation to the Avery Dennison Pension Fund, employer pays ⅔ of the premium.
• Holiday allowance and a year-end allowance.
• Time Off & Flexibility:
  • Annual Leave: Starting at 24 days, increasing to 26 days after 4 years (pro-rated).
  • Extra Days: 13 additional days per year (+4% ATV allowance, pro-rated) and a bridge day off. Benefit from birth/parental leave in accordance with Dutch labor law, with fully paid partner leave. We also offer flexible working hours and hybrid work options for most positions.
• Commuting & On-site Perks: Take advantage of free and enclosed parking in a well-located building, or opt for a commuting allowance/100% reimbursement for public transport.
• Professional Development: Invest in your growth with a €500 annual individual training budget, access to lots of internal training/mentoring programs and a budget for hardware when working from home.

Why join Avery Dennison

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more atwww.averydennison.com .

At Avery Dennison, we work with the biggest brands in FMCG, Apparel, Automotive and Pharma industry. Our European Headquarters in the Netherlands, founded in 1955 and since 2014 located in the Leiden Bioscience Park, is a collaborative and dynamic environment that supports all Avery Dennison businesses and employs approximately 500 talented individuals. The location serves as the central hub for European Leadership and other functions that support the wider European manufacturing and distribution network. The location features a state-of-the-art Research and Development Center.

Equal Opportunity Employer

Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at [emailprotected] . In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. Please visit our DE&I page to learn more about our Diversity, Equity & Inclusion approach.

Pay Transparency Statement

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.