Business Development Manager, Brand Impact

Blauw Research B.V.; Rotterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Terrace office

24 vacation days

NS Business Card for travel

Annual bonus

Job summary

Blauw, a leading Rotterdam-based market research and consulting firm, seeks a Brand Impact Business Development Manager to drive the full commercial process from first contact to signed contracts. You’ll collaborate with marketing, brand, and insights teams to deliver compelling proposals and quotes and nurture strategic client relationships.

You will actively build a robust pipeline through outbound and inbound channels, including content, events, and referrals, and translate client goals into

Qualifications

• 2–5 years of experience in sales/business development (B2B), preferably in (marketing) services, research, or consulting.
• Excellent prospecting, outbound and inbound lead generation skills.
• Strong communication, presentation, and questioning abilities to translate needs into solutions.

Responsibilities

• Generate leads independently and follow up on inbound leads.
• Qualify prospects and refine briefing based on brand goals.
• Develop new business via phone and LinkedIn/networking, including cold calling when necessary.
• Build and strengthen relationships with marketing, brand, and insights stakeholders.
• Deliver presentations, demos, and content-focused pitches.
• Develop quotes and proposals with the team.
• Identify opportunities with existing customers and pursue follow-on orders.

Skills

Sales

Business development

Prospecting

Negotiation

Presentations

LinkedIn outreach

Tools

CRM

PowerPoint

Job description

Business Development Manager, Brand Impact

Would you like to develop into a top performer in business development at a leading market research and consulting firm in Rotterdam—while also helping to build a rapidly growing offering centered on Brand Impact? Then this is the role for you at Blauw.

About Brand Impact at Blauw
Blauw helps organizations measure and improve the impact of brands and campaigns. We do this through a powerful combination of smart tools and in-depth consulting.

Blauw SPRINT – an agile research platform for fast, scalable tests such as creation, concept, and campaign testing.

Brand & Campaign – research-based consulting and customized brand and cross-media impact studies, including advice and strategy.

In this role, you’ll develop new business for Brand Impact research: from rapid creative testing via our platform to strategic brand and campaign programs with our team of consultants. You’ll cover the full spectrum—from high-speed testing to in-depth strategic work.

What will you be doing?
As a Brand Impact Business Development Manager, you’ll be responsible for the entire commercial process: from initial contact to a signed contract. You’ll collaborate with marketing, brand, and insights teams, deliver compelling presentations and demos, and advise on the best research approach.

You’ll actively build a strong pipeline (outbound and inbound) and work closely with colleagues from Brand Impact to develop compelling proposals and quotes. You’ll then ensure a smooth handoff to the expert teams.

Here are some of your responsibilities as a Brand Impact Business Development Manager:

• Generate leads on your own and follow up on inbound leads (including through content, events, and referrals);
• Qualify prospects and ask follow-up questions based on brand and campaign goals (refine the briefing);
• Actively develop new business (by phone and via LinkedIn/networking), including cold calling when necessary;
• Build and strengthen relationships with marketing, brand, and insights stakeholders;
• Delivering presentations, demos, and content-focused pitches;
• Developing quotes and proposals with the team;
• Identify opportunities with existing customers and turn them into follow-up orders.

Who are you?
You thrive on new business and building strong client relationships. You have a keen business sense, are curious, and take a genuine interest in brands and campaigns. You know how to not only convince clients but also build lasting relationships with them.

• HBO-level work and thinking skills;
• 2–5 years of experience in sales/business development (B2B), preferably in (marketing) services, research, or consulting;
• Skilled at substantive conversations: you listen, ask follow-up questions, and translate needs into concrete solutions;
• Proactive, energetic, and organized: you maintain control over your pipeline and take ownership;
• You enjoy making new connections and aren't afraid of outbound sales;
• An interest in market research, brands, and campaigns is a definite plus;
• Available for 32–40 hours per week.

What does it get you?

• A role with real impact, in which you’ll help build one of Blauw’s most important value propositions;
• A great deal of freedom and responsibility to shape your own success;
• Working at the intersection of business, research, data, and marketing strategy;
• A modern office on Coolsingel (with a terrace) and a casual, energetic culture;
• Hybrid work: You decide, in consultation with your employer, where and when you work;
• A competitive salary, a good bonus plan, and opportunities for career growth;
• Socializing and sports: group lunches, get-togethers and parties, boot camps, and (intense) table soccer.

What we offer you

Develop yourself

It is important to us that you continue to develop yourself. Employees are given the space to deepen knowledge and the freedom to choose their own route to success.

You’ll work with colleagues who want to move forward and encourage each other to make it ever a little better, smarter or easier for our customers and ourselves.

Most beautiful workplace in Rotterdam

You can use our mega terrace above City Hall Square to work, have lunch, coffee, meetings or exercise with colleagues.

Nice working conditions

Bonus for achieving annual goals.

The freedom to decide where and when to work. In addition to occasionally working from home, it is nice to meet in the office.

A full and healthy lunch will be waiting for you every afternoon.

Twice a week there is a Blauw Bootcamp on our roof terrace or in downtown Rotterdam.

A weekend away to the Ardennes or the Austrian snow.

24 vacation days per year for full-time employment and the opportunity to redeem additional days.

A good mobility arrangement: use of the NS Business Card for public transportation or an allowance for travel expenses for own transportation.

Bonus for achieving annual goals.

The freedom to decide where and when to work. In addition to occasionally working from home, it is nice to meet in the office.

A full and healthy lunch will be waiting for you every afternoon.

Twice a week there is a Blauw Bootcamp on our roof terrace or in downtown Rotterdam.

A weekend away to the Ardennes or the Austrian snow.

24 vacation days per year for full-time employment and the opportunity to redeem additional days.

A good mobility arrangement: use of the NS Business Card for public transportation or an allowance for travel expenses for own transportation.

Bonus for achieving annual goals.

The freedom to decide where and when to work. In addition to occasionally working from home, it is nice to meet in the office.

A full and healthy lunch will be waiting for you every afternoon.