Business Developer Europe

Sorama; Eindhoven; Hybrid; EUR 45,000 - 59,000; Full time

Benefits offered by this job

Laptop

Phone

Mobility arrangement

25 vacation days

Job summary

Sorama is seeking a B2B sales professional to develop major accounts across Europe. You will run targeted outreach, engage decision-makers, and deliver commercial programs such as Sound of Success.

You will turn conversations into signed orders, expand existing customers across sites and countries, and collaborate with product and application specialists to validate solutions.

Qualifications

• Experience in B2B sales or business development.
• Strong communication and relationship-building with customers.
• Willingness to travel across Europe and work across multiple sites.

Responsibilities

• Select priority regions and industrial target accounts around Sorama hubs and events.
• Build focused sequences and convert event access into conversations with potential buyers.
• Host prospects during live workshops and Sound of Success events, including Formula 2 weekends.
• Own opportunities from first contact through proposal to first order and repeat sales.
• Translate customer challenges into credible commercial cases with product and application specialists.

Skills

B2B Sales

Business Development

CRM HubSpot

Tools

HubSpot CRM

Job description

You are on the paddock during a Formula 2 Grand Prix weekend. Around you are race cars, engineers and a carefully selected group of industrial prospects from the region. Together with Sorama and our motorsport partner, you are hosting a Sound of Success event: a live workshop that connects the performance and reliability demands of motorsport to challenges in factories, energy, chemicals, data centres and other critical industrial environments.

The event did not start at the circuit. Weeks earlier, you selected the local target accounts, approached the right maintenance, reliability and operational decision-makers, and built the programme around problems that matter to them. On the paddock, the cars and technology create attention. Your questions, live demonstrations and customer conversations turn that attention into a business case.

Before the weekend is over, you know which prospects have a real application, who influences the decision and what concrete commercial step comes next. Back in the market, you follow through: first meeting, proposal, first order. Once Sorama creates value, you build the next sale across another site, team, country or application.

This is Sorama’s BITSER approach in practice: using major international moments to build a focused local prospect programme and win customers. The event is never the result. The result is a won customer, repeat business and an account that keeps growing.

The role

Sorama makes sound visible. Our acoustic imaging solutions help industrial organisations find leaks and equipment faults and improve inspection, safety and reliability. You will open and develop selected major accounts across Europe through focused account development, directed outreach and distinctive commercial programmes such as Sound of Success.

Your job is to turn relevant conversations into signed orders, then expand successful customers across sites, countries and applications. Depending on the customer need, the Sustainable Industries portfolio includes handheld, fixed, mount-and-move and robot- or drone-enabled inspection, including Ex/ATEX solutions. You do not need to be an acoustics engineer. You do need to understand the customer problem, ask the right questions and bring in the right specialists.

What you will do

• Select priority regions and industrial target accounts around Sorama hubs, trade shows and selected elite sports or motorsport moments.
• Build focused sequences before each programme, personally engage the right people and convert event access into qualified conversations.
• Host prospects confidently during live workshops, customer sessions and Sound of Success events, including selected Formula 2 race weekends.
• Own opportunities from first conversation through qualification, proposal, decision and first order, then develop repeat sales across the account.
• Turn customer challenges in leaks, inspection, reliability and safety into a credible commercial case.
• Work with product and application specialists on demonstrations and technical validation while retaining commercial ownership. You do not run technical pilots.
• Keep target accounts, opportunities and next steps accurate in HubSpot and coordinate clearly with colleagues and relevant partners.

What success looks like

You have won new industrial customers, generated repeat orders and built a focused portfolio of accounts with clear next steps. Your sequences bring the right prospects into Sorama’s ecosystem. Workshops and motorsport programmes produce account progress, proposals and sales rather than attendance alone. Customers know you as someone who understands their operation, creates momentum and follows through.

You may be a fit if

You have B2B sales or business-development experience, or clear commercial potential in a customer‑facing industrial role. You are strong in human interaction: you ask good questions, connect naturally with customers and can bring a deal to a decision. You also accept disciplined target‑account selection, sequences, CRM and follow-up as part of the job. You are curious about industrial technology, communicate professionally in English and enjoy European travel, including selected evening and weekend events. Industrial experience, a relevant network and additional European languages are welcome, not mandatory.

Why Sorama

You will sell technology with clear industrial value while working through a commercial approach few companies can offer. One week you may visit a factory or develop a multinational account; another you may host prospects in Eindhoven, Barcelona or Lausanne, at a trade show, in the PSV environment or on a motorsport paddock. You will have ownership of real accounts and work closely with commercial, product and application colleagues.

• We offer a base salary between €4000,- and €5250,- a month, 25 vacation days with the option to purchase more, a laptop, phone and mobility arrangement, an inspiring workspace at Strijp‑T in Eindhoven, regular European travel and room to grow with Sorama’s international business.