Branding Agency Commercial Lead: Pipeline Growth

Verve | United Playgrounds; Amsterdam; On-site; EUR 90,000 - 150,000; Full time

Job summary

Verve | United Playgrounds is seeking a Commercial Lead to own the agency’s pipeline, pitches and client growth. You’ll turn opportunities into high-impact work with the founders, strategists and creative directors.

You will move deals forward, sharpen proposals and shape the offer, aiming to grow revenue from ~€3M to beyond €5M while maintaining work quality. This is a senior, non-corporate role in a fast-growing, international agency.

Qualifications

• 5 to 12 years of relevant commercial experience.
• At least 3 years in an agency, consultancy, studio or comparable professional services environment.
• Proven experience owning a pipeline and closing meaningful deals.
• Experience with senior (B2B) clients, ideally in tech, brand, design, strategy or digital.
• Strong proposal and pitch skills.
• Fluent English. Most of our clients are international.
• Financial literacy. You understand revenue, margin, scope, budget pressure and commercial trade-offs.
• Affinity with brand, design or technology. You do not need to be a strategist or creative, but you do need to respect the craft.

Responsibilities

• Own the commercial pipeline: inbound warm leads, partner leads and existing-client opportunities.
• Lead larger pitches and proposals from first conversation to close.
• Help decide which opportunities are right for Verve, and which ones are not.
• Work with strategist-and-creative-director duos to sharpen commercial thinking around accounts, upsell and long-term client relationships.
• Keep the founders close to the right opportunities, without making every commercial decision dependent on him.
• Improve the rhythm around pipeline meetings, forecasting, proposal quality and follow-up.
• Watch the numbers: revenue targets, project value, margin, conversion and account potential.
• Help Verve grow from around 3 million to beyond 5 million in revenue, without lowering the bar for the work.

Skills

Pipeline management

Closing deals

Senior client experience

Fluent English

Proposal & pitch skills

Financial literacy

Brand/design affinity

Job description

Verve | United Playgrounds is seeking a Commercial Lead to own the agency’s pipeline, pitches and client growth. You’ll turn opportunities into high-impact work with the founders, strategists and creative directors.

You will move deals forward, sharpen proposals and shape the offer, aiming to grow revenue from ~€3M to beyond €5M while maintaining work quality. This is a senior, non-corporate role in a fast-growing, international agency.