Brand Marketing Lead, EMEA | ProCare Services

Stryker; Amsterdam; Hybrid; EUR 54,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Competitive compensation

Awards program

Job summary

Stryker in Amsterdam seeks a Brand Marketing Lead to drive ProCare Services marketing across EMEA, translating priorities into programmes, sales education and tools that support growth. You will combine strategic brand marketing with hands-on operations, pricing and data management to ensure accurate product information and efficient processes.

This role offers hybrid work, cross-functional exposure and the opportunity to influence marketing strategy, dashboards and budgets while engaging with

Qualifications

• Bachelor’s degree in marketing, business or relevant field.
• 4+ years in international marketing, product/brand management or service marketing.
• Experience developing/executing marketing plans, campaigns and sales enablement activities.
• Strong commercial and operational understanding, pricing, quoting and product data processes.
• Ability to lead/manage marketing projects to ensure timely outcomes and growth.
• Ability to use data to generate insights and support decisions.
• Excellent English communication and cross-cultural collaboration skills.

Responsibilities

• Learn ProCare portfolio and build relationships with stakeholders.
• Support annual marketing and commercial planning with BU Brand Marketing and regional teams.
• Coordinate ProCare strategy across EMEA and translate priorities into actions.
• Lead central tactics and campaigns delivering measurable business results.
• Develop customer value propositions, messaging and sales tools for ProCare.
• Develop ProCare education for sales teams.
• Manage pricing, quotations and product data, maintaining accurate information.
• Collaborate on opportunity management and pipeline visibility.
• Lead new product/service launches and sunset planning.
• Gather market insights and track marketing impact to refine plans.

Skills

Marketing strategy

Cross-functional leadership

Campaign management

Sales enablement

Data analysis

English communication

Education

Bachelor’s degree in marketing or related

Tools

CRM systems

Quoting systems

Dashboard tools

Product data systems

Job description

The Job’s Mission:

The Brand Marketing Lead coordinates and executes the ProCare Services marketing and commercial enablement strategy across EMEA, working closely with the Senior Commercial Manager ProCare, Business Unit marketing partners, regional teams and other stakeholders. Find out more about ProCare via: https://www.stryker.com/us/en/services-and-solutions/procare.html

In this role, you will translate agreed strategic priorities into marketing programmes, sales education, customer value content, commercial tools and product/service lifecycle activities that support ProCare growth and help integrate service earlier within Stryker’s capital sales opportunities.

This position combines strategic brand marketing contribution with hands-on marketing operations and commercial administration, ensuring that essential business data, pricing, product set-up, quotations and opportunity management processes remain accurate and current.

This is a great opportunity to join one of the world's leading medical technology organizations! We also offer great workplace flexibility across EEMEA, with a hybrid work model.

What you will do:

• In your new role, you will start with a familiarization phase to learn about our ProCare portfolio and build relationships with internal/external stakeholders.
• Partner with Business Unit Brand Marketing, regional, sales and functional teams to support annual marketing and commercial planning, align priorities and identify opportunities to strengthen the positioning of ProCare.
• Coordinate and execute the ProCare business and marketing strategy across EMEA, supporting the Senior Commercial Manager ProCare in translating agreed priorities into practical central and regional actions – ensuring a clear and aligned message is delivered to internal and external stakeholders across EMEA.
• Lead and own central tactics, actions and campaigns that deliver measurable business outcomes, including customer engagement programmes and targeted commercial initiatives.
• Develop customer value propositions, messaging, evidence-based content and sales tools that help customer-facing teams clearly communicate the clinical, operational and economic value of ProCare services – fostering the earlier inclusion of ProCare within capital equipment opportunities.
• Develop and support the delivery of ProCare education for sales teams.
• Manage core ProCare product management and marketing operations activities, including pricing, quoting, procedures, product/service information and ongoing data maintenance – also acting as a key point of contact for related queries.
• Work closely with internal teams on opportunity management, quotations and associated workflows, supporting effective pipeline visibility and commercial execution.
• Lead new product and service launches, service obsolescence planning, etc. ensuring effective planning, communication and adoption.
• Gather and analyse customer, market and commercial insights to identify opportunities, track the impact of marketing activities and recommend improvements to plans, tools and campaigns.
• Support the maintenance of relevant dashboards, measures and reporting that provide visibility of marketing and commercial performance and enable informed decision-making.
• Support the planning and management of the ProCare marketing budget, ensuring expenditure is aligned with agreed strategic priorities and governance requirements.
• Provide in-field marketing, event and sales support to gather insights, improve the customer value proposition and strengthen competitive understanding.
• Champion effective cross-functional collaboration, accountability and continuous improvement in the delivery of ProCare initiatives and projects.

What you need:

Required:

• Bachelor’s degree or equivalent is required, preferably in fields such as marketing, business or any other relevant fields.
• 4+ years of work experience is required, including experience in fields such as international marketing, product/brand management, service marketing or related.
• Experience developing/executing marketing plans, campaigns, customer value propositions and sales enablement activities.
• Strong commercial and operational understanding, preferably with experience of pricing, quoting, product data or opportunity management processes.
• Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.
• Ability to use customer, market and commercial data to generate insights, assess effectiveness and support decision-making.
• Strong analytical and problem-solving skills, with attention to detail and a commitment to data accuracy.
• Excellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English.
• Ability to influence and build alignment in the absence of direct organisational authority.
• Ability to build relationships and work effectively across countries/cultures, functions and complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).
• You are flexible to travel across EMEA as this position involves sales support and customer interaction. Travel: 30%.

Preferred:

• Experience in industries such as MedTech, BioTech, healthcare or related would be an advantage.
• Experience developing or delivering sales education, directly and through subject matter experts or cross-functional partners is preferred.
• Experience with CRM, quoting, dashboard or product data systems is preferred.

What we offer:

• Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results.
• We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
• An attractive salary and benefits package.
• Recognition of your performance: at Stryker, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
• Collaborative and inclusive environment: join a team that values diversity and inclusion, fostering a supportive and innovative workplace.
• Quality products that improve the lives of our customers and patients.
• Ability to discover your strengths, follow your passion and own your career.

Netherlands Pay Ranges:

• Netherlands: €53.600 - €99.500 EUR Annual

Belgium Pay Ranges:

• Belgium: €61.900 - €103.200 EUR Annual

Germany Pay Ranges:

• Berlin/Duisburg/Waghäusel/field-based 40Std: €66.100 - €110.200 EUR Annual

Denmark Pay Ranges:

• Denmark: kr543.000 - kr905.000 DKK Annual

France Pay Ranges:

• France: €45.500 - €75.900 EUR Annual

United Kingdom Pay Ranges:

• United Kingdom: £42,600 - £70,900 GBP Annual

Sweden Pay Ranges:

• Sweden: kr544.000 - kr907.000 SEK Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.