Brand Marketing Coordinator

KEEN; Rotterdam; On-site; EUR 36,000 - 50,000; Full time

Benefits offered by this job

Learning & Development

25 holidays per year

Volunteer hours

International environment

Office events

Job summary

KEEN in Rotterdam seeks a Marketing Coordinator to support the EMEA Marketing team in executing integrated brand activities with a strong focus on social media, influencer marketing, and product seeding. You will also assist PR, events, and day-to-day marketing coordination to strengthen brand awareness and drive commercial growth.

The role offers market-competitive compensation, a Learning & Development program, generous holidays, paid volunteer hours, an international English-speaking

Qualifications

• Bachelor’s degree in Marketing or equivalent education/experience.
• 1-3 years of marketing experience with a focus on social media.
• Understanding of Instagram, TikTok and best practices.
• Experience analyzing social media performance metrics.
• Familiarity with social media management & design tools.
• Proficiency in Microsoft Office and project management tools.
• Strong organizational and communication skills.
• Creative storytelling and content creation.

Responsibilities

• Supports planning, execution, and optimization of social media campaigns across key markets.
• Manage social media content calendars and community engagement.
• Monitor social media performance, trends, and audience insights.
• Coordinate influencer seedings and partnerships.
• Coordinate product requests for media, creators, athletes, and partners.
• Support PR activities and agency coordination.
• Assist with events, retail activations, and community marketing.
• Coordinate marketing assets and sample management.
• Support reporting and campaign tracking.
• Collaborate with regional and global teams for brand consistency.

Skills

Social media marketing

Content creation

Campaign coordination

Analytics & metrics

Communication

Education

Bachelor’s degree in Marketing

Tools

Social media tools

Design tools

Microsoft Office

Project management tools

Job description

Summary

Support the EMEA Marketing team in executing integrated brand marketing activities across key markets. The role has a strong focus on social media, influencer marketing, and product seeding programs, while also supporting PR, events, and day-to-day marketing coordination to strengthen brand awareness and drive commercial growth.

Summary

Support the EMEA Marketing team in executing integrated brand marketing activities across key markets. The role has a strong focus on social media, influencer marketing, and product seeding programs, while also supporting PR, events, and day-to-day marketing coordination to strengthen brand awareness and drive commercial growth.

Responsibilities

• Supports the planning, execution, and optimization of social media campaigns across key markets.
• Manages social media content calendars, publishing schedules, and community engagement across key channels.
• Monitors social media performance, trends, and audience insights to help optimize content and campaigns.
• Supports influencer and creator seeding initiatives, including campaign coordination, relationship management, and performance tracking.
• Coordinates product requests for media, creators, athletes, and partners.
• Supports PR activities, media requests, and agency coordination across EMEA.
• Assists with events, retail activations, and community marketing initiatives.
• Coordinates marketing assets, campaign materials, and sample management.
• Supports reporting, campaign tracking, and marketing administration.
• Collaborates with regional and global teams to ensure consistent brand execution.

Qualifications

• Bachelor’s degree in Marketing or equivalent education/experience.
• 1-3 years of marketing experience with a strong passion for social media.
• Understanding of Instagram, TikTok, and social media best practices.
• Experience analyzing social media performance metrics and developing actionable strategies.
• Familiarity with social media management tools and design tools.
• Proficiency in Microsoft Office and project management tools.
• Strong organizational and project management skills, with the ability to manage multiple projects.
• Excellent communication skills and attention to detail.
• Creative mindset with a love for storytelling and social content creation.
• An interest in outdoor, sports, or lifestyle brands is preferred.

Working Conditions & Requirements

• KEEN has a 4-day per week office attendance policy at its EMEA headquarters in Rotterdam, with a lot of flexibility. Full-time position, 40 hours per week.

We Offer

• Market relevant compensation package (salary and bonus), depending on experience.
• A company Learning & Development program, offering courses to develop yourself and your career.
• Networking opportunities within the footwear and ecommerce industry.
• 25 holidays annually, excluding public holidays.
• 24 paid volunteer hours annually.
• A very international environment, fully English-speaking.
• Joint activities and office events throughout the year.

Why KEEN

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation. By working with non-profit partners, consciously creating its products, providing grant funding to grassroots organizations, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion to leave the world a better place.

Learn at https://www.keenfootwear.com/our-purpose.html

Employee Conduct

It is the responsibility of every employee to contribute to a positive work environment through: teamwork, positive, honest and effective communication, and professional interactions with co-workers, customers and partners.