Brand Manager — NL Market Lead

The Branding Journal; Amsterdam; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Everience, a leading international consulting group, is seeking an experienced Brand Manager - Lead NL to translate a global brand strategy into locally relevant campaigns for the Dutch market.

You will lead campaigns and activations from strategy to execution, collaborating with Dutch stakeholders and an international brand team to strengthen brand consideration, awareness and positive associations.

Qualifications

• A relevant higher education degree in Marketing, Communications, Branding, or related field.
• 5–10 years of branding, marketing and campaign management experience.
• Proven experience developing and implementing brand campaigns and activations.
• Experience working with creative, media and research agencies.
• Strong stakeholder management and ability to operate at strategic and operational levels.
• Experience managing budgets, KPIs and campaign performance.
• Ability to connect brand strategy to business challenges and commercial objectives.
• Experience in a complex international corporate environment is desirable.
• Fluent in Dutch and English; willingness to travel and work from HQ when required.

Responsibilities

• Develop and implement brand campaigns and activations for the Dutch market.
• Translate overarching brand strategy into locally relevant plans and activities.
• Use customer insights, brand tracking, competitor research and market trends to optimise campaigns and brand performance.
• Identify brand challenges with internal stakeholders and translate into actionable plans.
• Lead creative development and production; manage relationships with agencies.
• Manage campaign budgets, KPIs, timelines and performance.
• Present recommendations to senior management and advise stakeholders on activation strategy.
• Work closely with Marketing, Communications, Commercial, Legal and other functions.
• Contribute to knowledge sharing and further development of the brand strategy.

Skills

Brand management

Campaign management

Stakeholder mgmt

Strategic thinking

Dutch & English

Education

Higher education in Marketing/Branding

Job description

Everience, a leading international consulting group, is seeking an experienced Brand Manager - Lead NL to translate a global brand strategy into locally relevant campaigns for the Dutch market.

You will lead campaigns and activations from strategy to execution, collaborating with Dutch stakeholders and an international brand team to strengthen brand consideration, awareness and positive associations.