Brand Manager Emea - Neurovascular (Access)

Stryker European Operations Limited - Dutch Branch Office; Netherlands; Hybrid; GBP 60,000 - 112,000; Full time

Job summary

Stryker European Operations Limited - Dutch Branch Office is seeking a strategic marketer to own the Access portfolio across EMEA. You will set the strategy for catheters and guidewires, build marketing plans, and drive launches that achieve adoption and growth in multiple countries.

You will collaborate with regional and divisional teams, translate clinical needs into product roadmap decisions, and manage branding, pricing, and market intelligence to strengthen Stryker’s leadership in

Qualifications

• Bachelor’s degree required.
• 8+ years of work experience required.

Responsibilities

• Define and execute the Access portfolio strategy for the EMEA region.
• Understand clinical/technical needs of physicians to shape strategy.
• Build annual marketing plan and 3-5 year portfolio roadmap.
• Own regional product management and lifecycle from launch to sunset.
• Lead branding, messaging, pricing, and competitive positioning.
• Drive launches and ensure market adoption targets are met.
• Collaborate with divisional teams to grow the portfolio.

Skills

Strategic thinking

Presentation skills

Interpersonal communication

Analytical skills

Project management

Persuasion

Cross-functional collaboration

Microsoft Office

Education

Bachelor’s degree

MBA preferred

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

Work Flexibility: Hybrid

About the role

This role is built around ownership. The Access portfolio is where every neurovascular procedure begins. In a competitive category, market leadership is decided as much by strategy as by product: how you position the portfolio, launch products and create value for customers.

You’ll own the portfolio across EMEA, including catheters and guidewires. You set the strategy, own the products and are accountable for performance. You’ll shape the brand and identify new areas of growth for the portfolio.

Locations:

UK | Spain | Belgium | France | Netherlands / Amsterdam

Explore our Neurovascular portfolio:

What you’ll do

• Own the EMEA business strategy for Access: where we play, how we win and the investment behind it.
• Understand the clinical and technical needs of physicians in depth, from navigation to device delivery, and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3-5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
• Own regional product management: define and run the product lifecycle, from launch through to phase-out.
• Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
• Lead the launch pipeline and ensure each launch lands impactfully in the market.
• Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA voice of the customer into every decision.
• Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
• Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
• Own the numbers: sales, share, price, margin and brand perception. Analyse what drives future performance and act fast when something is off track.
• Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and congress presence.

How you’ll succeed

We look for people who think big, stay curious and act like owners.

You’ll give EMEA a clear Access strategy the organisation believes in, deliver launches that hit adoption targets and grow share in a competitive market, while earning the trust of the physicians we serve.

What we’re looking for

Business strategy operators. People who can build a strategy and then run it.

You balance commercial discipline with creative, out-of-the-box thinking. You’re commercially sharp, but you start with the clinician and the patient. You have an AI-led mindset and look for better ways to work, not just faster ones. And you want to show up and drive change.

Minimum Qualifications (Required)

• Bachelor’s degree required.
• 8+ years of work experience required.

Preferred Qualifications (Strongly desired)

• MBA preferred.
• 5+ years of medical device or marketing experience preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Netherlands Pay Ranges:

• Netherlands: €71.800 - €133.400 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

Travel Percentage: None