Brand & Content Marketing Leader — Growth & AI-Driven

Marktplaats; Amsterdam; On-site; EUR 110,000 - 170,000; Full time

Job summary

Marktplaats is seeking a Head of Brand & Content Marketing to shape how our brands appear across Benelux, building distinctive brands and translating our positioning into campaigns, content and experiences. You will lead the Brand & Content team and partner with Paid Media, CRM, Product, Analytics and commercial units.

Based in Amsterdam, the role emphasizes in-person collaboration while offering flexibility, and you will drive AI-enabled content processes to scale impact without compromising

Qualifications

• 10+ years in Brand Marketing with leadership experience.
• Strong track record in developing brands, positioning and creative platforms.
• Experience leading integrated campaigns across brand and performance channels.

Responsibilities

• Define and evolve Brand & Content strategy and positioning across Marktplaats, 2dehands and 2ememain.
• Translate brand strategy into creative principles guiding campaigns and content across channels.
• Establish objectives and measures for brand and content activity using insights.

Skills

Brand Marketing

Leadership

Content Strategy

Campaign Management

Job description

Marktplaats is seeking a Head of Brand & Content Marketing to shape how our brands appear across Benelux, building distinctive brands and translating our positioning into campaigns, content and experiences. You will lead the Brand & Content team and partner with Paid Media, CRM, Product, Analytics and commercial units.

Based in Amsterdam, the role emphasizes in-person collaboration while offering flexibility, and you will drive AI-enabled content processes to scale impact without compromising