Brand & Content Intern, AI Product Lab

Jobtailor; Amsterdam; On-site; EUR 13,392 - 20,088; Part time

Job summary

Jobtailor in Amsterdam is seeking a driven brand creative-intern to shape and tell product stories. You will co-own projects from ideation to launch, craft naming, positioning and visual identity, and develop compelling brand assets with a small, focused team.

You will work with engineers and designers to translate complex ideas into clear communication, while leveraging AI tools for writing and visuals. Portfolio-driven, this role suits ambitious students in brand-focused programs.

Qualifications

• Currently enrolled in a university or higher education program (design, branding, communication, visual arts or related field) with hands-on experience in brand, design or creative production.
• Experience helping build a brand or product identity, including naming, positioning, visual direction, voice or storytelling.
• Evidence that you have shaped creative work rather than only applying an existing set of guidelines.
• Strong visual judgment and attention to typography, composition, image-making and presentation.
• Ability to translate complex or technical ideas into simple, compelling communication.
• Confidence working independently and presenting a clear creative point of view.
• Hands-on experience with one or more tools such as Figma, Adobe Creative Suite, Canva.
• A portfolio that demonstrates both ideas and execution.
• Experience using AI tools for writing, image-making, prototyping, video or production (valuable, but not required).
• Familiarity with tools such as ChatGPT, Claude, Midjourney, Adobe Firefly, Ideogram, Runway, Sora, Kling or ElevenLabs (valuable, but not required).
• Photography, filmmaking, editing or motion-design experience (valuable, but not required).
• Knowledge of Premiere Pro, After Effects or DaVinci Resolve (valuable, but not required).
• Experience in a startup, agency, product studio or early-stage environment (valuable, but not required).
• An interest in product design, interfaces and emerging technology (valuable, but not required).
• Experience building quickly with imperfect information and limited structure (valuable, but not required).

Responsibilities

• Co-own projects from earliest stages through to launch.
• Explain what a product does and why it matters.
• Develop its name, positioning, voice and visual identity.
• Turn an engineering prototype into something coherent and shareable.
• Create brand assets, narratives, launch concepts and presentations.
• Collaborate with engineers and product owners to simplify complex ideas.
• Use design, writing, imagery, motion and AI tools to bring ideas to life.
• Test creative directions rapidly and iterate based on feedback.
• Know when to push a bold creative idea or opt for restraint and clarity.
• Be the primary brand creative in the room, while contributing as a full team member.

Skills

Brand development

Typography

Visual direction

Storytelling

Presentation

Independent work

Portfolio

Brand positioning

AI writing tools

Figma

Adobe Creative Suite

Canva

Education

Bachelor's degree in design/branding/visual arts

Tools

Figma

Adobe Creative Suite

Canva

Premiere Pro

After Effects

DaVinci Resolve

Midjourney

Runway

Job description

Responsibilities

• You will co-own projects from their earliest stages through to launch.
• Finding the clearest way to explain what a product does and why it matters.
• Developing its name, positioning, voice and visual identity.
• Turning an engineering prototype into something coherent, distinctive and ready to be shared.
• Creating product narratives, launch concepts, presentations, films, demos and brand assets.
• Working with engineers and product owners to simplify complex ideas.
• Using design, writing, image-making, motion and emerging AI tools to bring ideas to life.
• Rapidly testing different creative directions and improving them through iteration.
• Knowing when something needs a complete creative idea—and when it simply needs restraint, clarity and better typography.
• You will often be the only dedicated brand creative in the room, but never a service department. You will be an equal member of the team building the product.

Requirements

• Currently enrolled in a university or higher education program (design, branding, communication, visual arts or related field), with some hands-on experience in brand, design or creative production - through coursework, personal projects, freelance work or a prior internship.
• Experience helping build a brand or product identity, including areas such as naming, positioning, visual direction, voice or storytelling
• Evidence that you have shaped creative work rather than only applying an existing set of guidelines
• Strong visual judgment and attention to typography, composition, image-making and presentation
• The ability to translate complex or technical ideas into simple, compelling communication
• Confidence working independently and presenting a clear creative point of view
• Hands-on experience with one or more tools such as Figma, Adobe Creative Suite, Canva
• A portfolio that demonstrates both ideas and execution.
• Experience using AI tools for writing, image-making, prototyping, video or production (valuable, but not required)
• Familiarity with tools such as ChatGPT, Claude, Midjourney, Adobe Firefly, Ideogram, Runway, Sora, Kling or ElevenLabs (valuable, but not required)
• Photography, filmmaking, editing or motion-design experience (valuable, but not required)
• Knowledge of Premiere Pro, After Effects or DaVinci Resolve (valuable, but not required)
• Experience in a startup, agency, product studio or early-stage environment (valuable, but not required)
• An interest in product design, interfaces and emerging technology (valuable, but not required)
• Experience building quickly with imperfect information and limited structure (valuable, but not required)

Core Competencies

Demonstrates strong capabilities in brand development, including naming, positioning, and visual identity, while effectively translating complex ideas into compelling narratives. Proficient in using design tools and emerging technologies to create impactful brand assets and presentations.