Benelux Media Strategy Lead

Versuni; Amsterdam; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Sales incentive program

Work from home allowances

Hybrid work model

Product discounts

Career development

Inclusive culture

Job summary

Versuni in Amsterdam is seeking a Media Manager to lead Benelux media strategy, planning, and optimization. You translate global directions into locally relevant plans, manage briefs and agency output, and drive learning to improve effectiveness across channels.

You will partner with Marketing Managers and the Social Manager to align objectives, budgets, and measurement, while ensuring a compliant, high‑quality media program that supports brand goals across markets.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Media, Communications, Business, Digital, or a related discipline.
• 5–8 years of relevant experience in media, marketing, digital, or integrated communications, advertiser/agency side.
• Experience in consumer brands, retail, or international environments is an advantage.
• Strong understanding of integrated media planning across video, digital, search, social, retail media, programmatic, audio, and OOH.
• Budget and commercial acumen: manage budgets, forecasts, commitments, and optimization decisions.
• Analytical capability to interpret agency reports, platform data, and KPIs.
• Excellent briefing and communication: translate business challenges into briefs.
• Collaborative and influential with cross-functional partners.
• Strategic thinking balanced with execution and attention to detail.
• Proactive, disciplined, and open to experimentation; English fluent; Dutch preferred; French advantageous.

Responsibilities

• Own local media strategy and annual plans across brands and categories.
• Translate global media strategies into locally relevant plans.
• Develop integrated paid, owned, creator, and social plans.
• Partner with Marketing Managers to shape campaign objectives and budgets.
• Lead day‑to‑day media agency liaison, governance, and performance discussions.
• Review briefs to ensure clear objectives, audiences, tasks, and success measures.
• Own budgets, forecasts, and spend; optimize allocations based on performance.
• Define KPIs with cross‑functional teams and lead regular performance reviews.
• Build a structured test‑and‑learn roadmap and capture learnings.
• Identify new media opportunities and pilots with business impact.
• Collaborate across Marketing, Social, PR, E‑commerce, Finance, and global teams.
• Ensure brand safety, privacy, procurement, and governance adherence.

Skills

Media planning

Budget management

Analytics

Stakeholder communication

Cross-functional collaboration

English fluency

Dutch language (preferred)

Education

Bachelor’s or Master’s degree in Marketing, Media, Communications, Business, Digital, or related

Job description

Versuni in Amsterdam is seeking a Media Manager to lead Benelux media strategy, planning, and optimization. You translate global directions into locally relevant plans, manage briefs and agency output, and drive learning to improve effectiveness across channels.

You will partner with Marketing Managers and the Social Manager to align objectives, budgets, and measurement, while ensuring a compliant, high‑quality media program that supports brand goals across markets.