B2B Content Writer — SEO & Storytelling Lead

Content Creators; Amsterdam; Hybrid; EUR 52,000 - 76,000; Full time

Job summary

Adyen is seeking a structured, proactive Content Writer, Global, to join our Amsterdam office. You will create content aligned with brand and marketing goals, respond to briefs, and collaborate with stakeholders to reach measurable outcomes.

Strong writing, SEO, and project management are essential for delivering compelling content across channels. You’ll work with internal teams to ensure content supports commercial goals, participate in case studies and shoots, and maintain writing templates

Qualifications

• 4–6 years of professional experience writing commercial content in the B2B space.
• You are a storyteller: curious and keen to discern the motivations, behaviors, and preferences of our audiences.
• You know how to drive differentiation through thought leadership and data-driven storytelling.
• You have an impeccable eye for detail and a journalistic attitude to find the angles and stories that matter.
• You understand how to write for digital channels, blending user experience and channel best practices in content marketing.
• You can self-start, meet deadlines, and handle iteration and feedback.
• You have full professional proficiency in English.

Responsibilities

• Drive the production and maintenance of assets following established processes, formats, guidelines, and templates.
• Demonstrate strong long-form, short-form, and SEO writing in the B2B space.
• Be on-the-ground for case studies and shoots involving content creation.
• Align content initiatives with commercial goals and the broader content strategy.
• Lead delivery of content initiatives; collaborate with stakeholders and partners from kickoff to delivery; manage timelines and risks independently.
• Research and curate background information, data, audience insights, and newsworthy information for content.
• Set clear goals and analyze content impact using insights and best practices.

Skills

B2B content writing

Storytelling

SEO writing

Attention to detail

Project management

English proficiency

Job description

Adyen is seeking a structured, proactive Content Writer, Global, to join our Amsterdam office. You will create content aligned with brand and marketing goals, respond to briefs, and collaborate with stakeholders to reach measurable outcomes.

Strong writing, SEO, and project management are essential for delivering compelling content across channels. You’ll work with internal teams to ensure content supports commercial goals, participate in case studies and shoots, and maintain writing templates