Assistant General Manager - Lead Brand Experience

Batavia Stad; Lelystad; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Brand discount

Career opportunities

Inclusive environment

Job summary

Ralph Lauren Outlet Lelystad is seeking an experienced Assistant General Manager to lead daily operations with energy and passion. You will coach teams, drive sales, and deliver a premium Ralph Lauren Experience, while maintaining a customer-first culture across the store.

This role requires strong leadership, coaching, and a track record of delivering profitability in a fast-paced fashion environment. In addition to inspiring and developing your team, you will manage brand storytelling,

Qualifications

• The candidate has strong leadership and coaching abilities.
• Proven track record in driving store profitability and KPI performance.
• Excellent communication in Dutch and English, both verbal and written.

Responsibilities

• Lead and motivate the store team to deliver the Ralph Lauren Experience.
• Drive sales and profitability through customer-centric service.
• Develop product knowledge and selling skills among staff.
• Oversee induction and onboarding of new team members.
• Utilize brand storytelling and client relations to strengthen loyalty.

Skills

Leadership

KPI management

Dutch

English

Team development

Job description

Ralph Lauren Outlet Lelystad is seeking an experienced Assistant General Manager to lead daily operations with energy and passion. You will coach teams, drive sales, and deliver a premium Ralph Lauren Experience, while maintaining a customer-first culture across the store.

This role requires strong leadership, coaching, and a track record of delivering profitability in a fast-paced fashion environment. In addition to inspiring and developing your team, you will manage brand storytelling,